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HP Discover–Is your IT department prepared for 2015?

Michael-Deady ‎06-03-2014 05:23 PM - edited ‎07-02-2014 01:22 PM

untitledgd.pngCompanies that operate in competitive industries are usually focused on the “here and now” and on making sure that they offer the best products and services for their consumers. These companies very rarely have the time to look into the crystal ball to see the future of their industry/market and the trends that drive quality, performance, productivity—and most of all speed to market. A lot of companies are looking to their IT divisions to supply this marketing edge by reducing overall overhead of the day-to-day operations of the company. They are also looking to invent ways to capitalize on social media; thus reducing their reliance on traditional sales methods and processes.


In the past, IT departments asked themselves how they can make a company more efficient. This is typically followed by statements of automating current infrastructure processes, and supporting different departments such as billing, HR, accounting, etc... Companies that are looking at the business of IT as their next year go-to-market strategy are almost guaranteed success in today’s market.


Social media, trade journals, marketing blogs and other electronic media are quickly replacing the more traditional sales staff as far as generating new revenue in almost every size market. Companies use the word “disruptors” to describe companies that have increased their market share in a short period of time. Most of the time, these disruptive forces tend to be small startup companies that rely heavily on automation for every facet of the business. In this situation, their IT departments tend to have the largest footprint within the company. We are also seeing trends where larger companies are employing this strategy as well.


Can large companies truly compete in this aggressive digital driven market? In the past most, large companies were able to use their size to their advantage against startups or smaller companies by either using brand association or pricing incentives. For medium and large companies to compete with these market disruptors divisions of the company, they should look at their go-to-market strategy from the standpoint of the digital footprint. If companies want to compete on a global scale, this digital footprint needs to have the efficiencies and effectiveness of a small startup.


How does this tie into HP Discover 2014?


June is a time for companies to start looking at what their 2015 strategies will be and reflect on what has worked in the first part of 2014. HP software has been working with clients, markets strategists, and IT specialists to see what software development will look like over the next three to four years and beyond.


IT focusing on areas such as:

We have be focused on topics such as:


During Discover you’ll hear a lot about continuous integration while HP software didn’t invent the concepts behind continuous integration, we are in my opinion, one of the industry leaders. This is possible because we look at continuous integration as a single process in several facets of software development (mobile, traditional, embedded, and cross-platform).



I will be presenting at Discover, mainly around exploratory testing and accelerating your mobile testing. You can find out more about my sessions here:


 I also will be using new technology to bring live feeds from HP Discover about the latest from HP software. If you can’t attend I would encourage you to join me on Google plus and twitter to see the latest and greatest in innovation. If you can attend please stop by the HP software guru lounge and have a cappuccino with me and my friends talk about the trends and problems of IT today (or we can just talk about Joffrey and Tyrion.)







About the Author


Michael Deady is a Pr. Consultant & Solution Architect for HP Professional Service and HP's ALM Evangelist for IT Experts Community. He specializes in software development, testing, and security. He also loves science fiction movies and anything to do with Texas.

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