Big Data
Showing results for 
Search instead for 
Do you mean 

HP Discover 2013: Andrew Joiner The CUBE Interview

MChakravarti ‎06-18-2013 06:26 PM - edited ‎02-20-2015 12:42 PM

Andrew Joiner: General Manager of Emerging Technologies, Partners & Marketing talks in depth latest HP Autonomy product announcements, technology, news and even BACON, Kevin Bacon that is.  


0 Kudos
About the Author


Mallika Chakravarti comes to HP Autonomy with over ten years in the interactive marketing space. As Director of Digital Marketing, she is focuses on search, social, mobile and online strategy, management and execution.

Cheryl ONeill
on ‎07-09-2013 02:11 PM

The marketing Oreo --> Big Data - Prospects  - Optimost 


As a marketer shifting from a brochure ware model to proactive content marketing, the use of Optimost and the Autonomy Explore technology will allow us to leapfrog over a decade of web trends and land at the forefront of web best practices.  With information technology that shifts through and bubbles-up actionable information from the morass of raw data means we can effectively prioritize, target and execute campaigns to capture viable leads that would otherwise be forfeited. The direct relationship between big data and lead gen is an opportunity to connect prospects with the information they need, at the right time, thereby increasing conversions.


I'm looking forward to the information and mysteries we will see in the data.



Leave a Comment

We encourage you to share your comments on this post. Comments are moderated and will be reviewed
and posted as promptly as possible during regular business hours

To ensure your comment is published, be sure to follow the Community Guidelines.

Be sure to enter a unique name. You can't reuse a name that's already in use.
Be sure to enter a unique email address. You can't reuse an email address that's already in use.
Type the characters you see in the picture above.Type the words you hear.
Jun 7-9
Las Vegas
Discover 2016 Las Vegas
Discover 2016 in Las Vegas, the ultimate showcase technology event for business and IT professionals to learn, connect, and grow.
Read more
Sep 13-16
National Harbor, MD
HPE Protect 2016
Protect 2016 is our annual conference and is the place to meet the world’s top information security talent, discuss new products and share information...
Read more
View all