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Give digital a business focus

SimonatHP ‎04-02-2014 09:31 PM - edited ‎09-30-2015 07:02 AM

Featuring: Scott Robson, Business Solutions Executive, Hewlett Packard Enterprise Services


Each customer is different. Some prefer paper, some use email, others want to pick up the phone and talk to you. As an organization, you receive an avalanche of data each day and let’s face it, it can be overwhelming.  As put by PwC, a leading professional services firm –“businesses globally have been rocked to their core by the explosion of the digital economy.”


Many organizations have understood the need to ‘digitize’ but are often perplexed on how to get there. HP’s Scott Robson believes that this procrastination or delay can often prove very expensive to organizations, not to mention losing to Campaign Master Image.jpgcompetitors who have taken the next step. In his viewpoint paper “Give digital a business focus”,  he explains the first steps to developing your document and data strategy:

  • Use a consulting partner to help facilitate disruption
  • Have a view of your inbound and outbound experiences
  • Own your intellectual property
  • Look for ways to provide customer convergence

Read more on Scott’s advice on how digitization is the answer to manage customer experience, here.


To learn more about HP Digitization Services, visit our Digitization Services website or drop us an email.


About Scott Robson

Scott Robson is an HP BPO Business Solutions executive with more than 15 yearsScott Robson.jpg of experience in operations management focused on transformation, process, and outsource model consulting with transactional and call center businesses across financial services, government, and large retail clients. He holds the status of Certified Practicing Accountant and is Lean Six Sigma certified.

About the Author


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