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Is your enterprise ready for the next FIFA World Cup ?

Fran_Fernandes ‎12-29-2013 04:36 PM - edited ‎09-30-2015 07:00 AM

By: Francisco Fernandes, Solutions Architect, Hewlett Packard Company (Brazil)


soccer ball.jpgThe Federation International Futbol Association (FIFA) elects the host for the World Cup four years in advance. This should be plenty of time for impacted companies to be prepared. But some companies will be more successful than other when embracing this opportunity.


When a business invests in events like this, IT must be sufficiently agile to respond to market opportunities in a timely manner. This is where the New Style of IT comes into play: it reduces the distance between today and tomorrow, providing easy ways to integrate your data, Apps and clients, allowing quick response to new market conditions.


Of course not all companies are impacted by big events like this. And with advance notice, it is reasonable to assume that any challenge could be met with an appropriate investment. But what if you don´t have four years? What if the event presents an immediate opportunity for growth? What if even with proper investment, IT can´t respond fast enough?


In Brazil, companies are preparing for the FIFA 2014 World Cup. In the Communications and Entertainment industry, Brazilian companies must adhere to FIFA standards and provide services that are already quite common for other FIFA events. For those companies that have an agile and flexible IT environment, their progress has been fine. For others that have not adopted the New Style of IT, they are less prepared.  They have struggled to raise the bar and implement the necessary standards, services and products.  The last two years have not been very easy for them.


In short: don´t wait to be forced by changing market conditions or major events like the World Cup to invest in the New Style of IT. CIOs must address new trends and seize emerging opportunities as soon as possible.  They must prepare IT for upcoming technology challenges, especially those driving new user experience interactions with clients and customers.   


But steps taken in this direction should be driven by the business. This is one of the few times when IT is not a co-leader. With business needs setting the pace, IT can then change the way products are developed. Putting the client at the heart of your Apps can reveal very different ways to do business. Interaction, behavior analysis, habits, instant access, are now allies of an enterprise that looks to create a rich customer experience. The result: products and services that better fit your client's needs and expectations.


Are you ready for the next “World Cup” that can impact your business? 


Previous blogs by Francisco Fernandes:


Related information: 


About the author


foto 3x4 francisco.jpgFrancisco Fernandes, Solution Architect, Hewlett Packard Company (Brazil)

Francisco is a Solutions Architect and an Applications Modernization Expert with more than 20 years of experience working on Applications in different industries including banking, financial services, telecom and healthcare. He joined HP in 2002 and is located in Rio de Janeiro, Brazil.

About the Author


Solutions Architect working at HP since 2002 with focus on Applications Modernization, located at Rio de Janeiro, Brazil

on ‎01-05-2014 11:52 PM


Hi sir, i have seen your posts It is very thoughtful information for fresher’s and starters. I am an   sap fico professional i give <a href=’http://sapficoolt.wordpress.com /’>sap fico online training </a>. There is plenty more that is covered by a SAP training module. You could even choose areas of specialization depending on your requirement. Please make updates regularly.

Thank you  . 

on ‎01-07-2014 10:38 AM

Great blog, Francisco!


Quality is also a vital area that can't be overlooked by companies adopting the New Style of IT, especially the ones preparing for events such as the FIFA World Cup. Ultimately, poor Quality will likely cause poor customer experience. And that can be disastrous for a brand in an event this size, where the entire world will be tuned to watch the best football/soccer teams on the planet!

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