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The connected enterprise for customer engagement

shveta_ahuja ‎04-14-2014 02:19 AM - edited ‎09-30-2015 07:02 AM

BPO_B pic.jpgA new style of customer service, anytime anywhere access, and innovation – are just some of the demands of the new IT-enabled generation.

 

Organizations need to tailor their customer relationship management to their customers. For enterprise customers this task becomes more challenging with the large amounts of data generated. This river of data can only be effectively harnessed through big data analytics.

 

Enterprises also need to shift focus from a return on investment (ROI) to a return on experience (ROE). The key is to ‘Connect the Enterprise’ and provide a 360% view of the customer with a single framework.

 

Dennis DeGregor talks about how to connect your enterprise and ‘apply the rules of the garage’, in the latest BPS Edge - CEM Edition.

 

Related Links: HP Business Process Services

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