Software Solutions
Showing results for 
Search instead for 
Do you mean 

By using HP HAVEn, NASCAR now really knows what it’s 75 million fans are talking about

kimlock ‎05-09-2014 12:24 PM - edited ‎07-10-2015 09:56 AM



If you know and understand what your customers are feeling and saying, you can deliver a product that is better suited to their desires. You can also respond quickly if there are negative shifts in customer sentiment.


This is exactly what NASCAR was looking for when they were trying to understand what 75 million fans think about their sport. NASCAR uses tools in the HP HAVEn platform to analyze the big data generated by its fans through social media, broadcast partners and traditional sports media outlets.


To truly understand what people are talking about in the auto racing industry, NASCAR partnered with HP to build the NASCAR Fan & Media Engagement Center.  This center, which was built on HP HAVEn capabilities, allows them to listen across the most common types of media (social, traditional and broadcast).


Now NASCAR is able to bring all of this unstructured data into their platform to create a “single pane of glass” to truly understand what is being talked about at any given time about the sport.


“We can learn from that. We can learn what the news media is saying, we can listen to what our fans are saying and tie that together and help our industry react appropriately,” says Steven Worling, Senior Director of Information Technology with NASCAR.  


This video will show you how NASCAR is able to respond to tweets within minutes to engage and react to the conversation quickly




To learn how the HP HAVEn platform can help you, visit the home page here.

About the Author


Leave a Comment

We encourage you to share your comments on this post. Comments are moderated and will be reviewed
and posted as promptly as possible during regular business hours

To ensure your comment is published, be sure to follow the Community Guidelines.

Be sure to enter a unique name. You can't reuse a name that's already in use.
Be sure to enter a unique email address. You can't reuse an email address that's already in use.
Type the characters you see in the picture above.Type the words you hear.
1-3 December 2015
Discover 2015 London
Discover 2015 in London, the ultimate showcase technology event for business and IT professionals to learn, connect, and grow.
Read more
November 2015
Software Online Expert Days
Join us online to talk directly with our Software experts.
Read more
View all