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Catapult to the New Style of Business


Author: Ritika Puri, a self-described entrepreneur and people-lover immersed in tech


As technology leaders, you understand that innovation rests on the ability to transition from legacy workflows to the new style of business. This is easier said than done, and it often requires significant investments in infrastructure, team training and new hires.


WIth the new style of business comes significant ambiguity

Among the most innovative organizations, changes will likely span years. Regardless, there are steps your team can take today to ensure a future-oriented roadmap: a game plan that can differentiate your brand from its competition. Catapult your team in the right direction by responding to some key trends.


The rise of cybercrime


Rebecca Lawson, Director of Worldwide Enterprise Solutions Marketing at HP, says, "We have very intelligent, highly motivated antagonists who are determined to cause disruption ... and they are not going to go away."


With cybercrime being the norm rather than the exception, IT innovators need to be prepared with an attack response plan for any scenario at any time. Regular audits, simulations and cross-functional education will be critical to keeping teams calm in the event of a breach. Agility is an IT team's ultimate safeguard.


A cross-device landscape


An effective mobile strategy requires more than a bring your own device (BYOD) policy for employees. IT leaders must carefully consider both external and internal user experiences.


"We're not just talking about smartphones and tablets — we're talking about making your content and applications available on whichever device you choose to use," says Jordan Whitmarsh, Worldwide Mobility Lead for HP's Technology Services Consulting. "That may well be your laptop, but it may also be your smartphone or laptop."


He explains that the next step involves connecting applications on mobile to "allow people to be more productive across different devices." That means IT leaders need to look ahead at upcoming trends in addition to the cases in front of them.


High barriers to disruption


According to a recent report, 73 percent of digital leaders believe they have the capacity to disrupt their industries through the use of technology, but only 53 percent of mainstream and 33 percent of aspiring organizations do.


The barriers to disruption and innovation are high, meaning that organizations will need to take small steps to move innovation forward. Experimentation will be key to the new style of business. With rapid, small-scale tests, IT leaders will be well positioned to keep learning, growing and expanding their organizational influence.


Final thoughts


The heart of a successful transition will be a willingness to learn. Organizations are facing more ambiguities now than they ever have before. Success with the new style of business will come from a willingness to listen to customers and team members, find new opportunities and adapt on the fly.


What is disruption? It's not just better, faster, cheaper, easier... Truly disruptive IT doesn't just beat the status quo – it redefines it. Do you think of yourself as an infrastructure leader? It's time to find out.





About the author

Ritika PuriRitika Puri


Ritika is a corporate intrapreneur turned startup founder and writer. She enjoys helping companies build stronger customer relationships and bring products to market faster through her company, Storyhackers.

About the author

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