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13 Enterprise mobile apps that drive people nuts even though they're free

Rick_Barron ‎12-10-2013 08:05 PM - edited ‎09-09-2015 11:04 AM



What do you need to know to make sure your mobile content is valuable and effective?

When testing any mobile app, you should always start by assessing the User Interface (UI), because this is the key element that the user will interact with and critical to the overall user experience. But before you start testing the app’s UI, you should first look at some similar apps to get a sense of the key elements you should be looking out for. You can use these  as the benchmarks to judge the app’s UI against, when testing.

It is very important that you make it a point to test the application using the actual device model(s) on which the application will run.  Taking this step ensures a good level of coverage and means that that the results of the tests will be much more realistic.  By using the exact device and model you can be 100 percent sure that the application will be compatible and behave in the manner it was intended to.  For example, in the case of the iPhone, you cannot go back in versions unless you have the same hardware model multiplied by the number of software versions you want to support.

Testing content in any format gives you a better opportunity to get it right. Testing mobile content should answer the following questions:


  1. Is the mobile content hitting its mark?
  2. Do your customers and potential customers understand what you are trying to tell them?
  3. Is the communications vehicle (e.g. blog, Facebook, newsletter, print magazine) the right one for the mobile environment?
  4. Do your users have the technological savvy to navigate your mobile format?

I recently read an article that takes a closer look at what drives user’s nuts, so that we, as developers, can work to resolve these issues. Read what drives people nuts about mobile apps

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About the Author


Rick Barron is a Program Manager for various aspects of the PM team and HPSW UX/UI team; and working on UX projects associated with He has worked in high tech for 20+ years working in roles involving web design, usability studies, and mobile marketing. Rick has held roles at Motorola Mobility, Symantec and Sun Microsystems.

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