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Apps going Mobile? Get ready with our Webcast series--Key insight to help you succeed

KellyEmo ‎05-17-2013 10:19 AM - edited ‎09-18-2015 03:23 PM

Do you have a mobile strategy?   Do you know how you will reach your customers and stakeholders on mobile devices with applications that engage and delight?  Do you know how you will out-innovate your competitors doing business with an ever mobile consumer base?


If you answered no to these questions, it’s time to get on the mobile train.   Check out the data from Business intelligence that demonstrates the rapid shift to mobile systems of engagement.



But if you answered yes to these questions, you are probably feeling like "Alice, tumbling down the Rabbit Hole", to quote a favorite movie of mine, The Matrix.


And, if you answered yes, you are probably racing to develop the skills, processes and tool up to design, develop, validate and deliver the mobile applications which will become your modern systems of engagement, reaching, engaging and delighting your world-wide customer and stakeholder base.


Mobile Apps are quick to be delivered and mobile app consumers are quick to judge and quick to switch if they don’t get the experience they expect.   The requirement to deliver mobile applications that engage, function, perform and are secure is more important than ever.  In fact, it can directly impact your brand.  


At the end of 2011, the U.S. alone was home to more than 100 million smart phone users. By 2014, 90 million people will use tablets in the U.S., which will represent 36% of the overall Internet population. Why is this important to your business? Regardless of size, the state of mobile now insists that you think through a dedicated experience for customer engagement and commerce alike. (Brian Solis)



Are your application development and testing teams ready to become the keepers of the brand?  To help provide thought provoking guidance, experienced-based best practices and suggestions of mobile development and testing tools that can help, HP Software is focusing our “how to” energies on a Mobile Webcast series. 


Mark your calendar and dedicate a few minutes each month to engaging with us and your peers on how to get started, implement and grow a strategy, tooling and processes for end-to-end mobile app lifecycle management, mobile development, mobile testing and on-going mobile performance management.  Here are the events we have planned to help you navigate the mobile challenges and speed your team’s ability to adopt and execute mobile application development, testing and delivery: 


Mobile events in the series include:



1)            Forrester Web Event: Key success factors in overcoming mobile implications (on-demand)

2)            How HP IT is staying on the cutting edge of mobility  (May 30)

3)            Mobile testing against the clock  (June 4)

4)            Apps, don't fail me now: bring reality into your mobile performance testing (June 18)

5)            How to deliver 5 star apps (July 9)                 

6)            Shift left: test earlier to accelerate mobile app releases (July 17)

7)            Managing and monitoring mobile applications (on-demand)

8)            Mobile applications and security (on-demand)


Register now and join our Mobile experts on your journey to reach those 100 Million potential customers ready for your mobile innovations with apps that engage, delight and represent your brand…  We look forward to having you join us.  Register here.



Learn more about HP software solutions for mobile development and mobile testing  and join the conversation on our apps for mobile blog and the future of testing blog… we look forward to engaging with you.

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About the Author


Kelly has over 20 years experience with enterprise systems and software in individual contributor and manager roles across product management, business development and product marketing. A majority of my focus has been in areas directly related to applications spanning from developer environments, enterprise Java, integration middleware, SOA infrastructure, SOA Governance and now application lifecycle management. Kelly has a B.S. in Computer Science from California Polytechnic State University, San Luis Obispo and an MBA from the University of Santa Clara.

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