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Is a cocktail napkin in your mobile design future?

MIke_Jennett ‎07-22-2013 10:05 AM - edited ‎09-09-2015 02:23 PM

"They said I could only…."

 

Those are five words that don't tell us anything, but can say so much. They say that the speaker wasn't able to quickly articulate what he wanted the audience to hear; they say his thought was lost before it even started. They also say this could be a Webby Award acceptance speech. In fact, it was a Webby Award acceptance speech from The Onion in the humor category. But it got me thinking how business people need to change how they go about developing requirements for apps in the mobile world.

 

This is an excerpt from a recent article I wrote for Information Week. In it I discuss the importance of brevity in mobile app design and in life. I encourage you to read the full article here.

 

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About the Author

MIke_Jennett

Mike Jennett is a highly respected tech industry award winner with an extensive background in technology focusing on emerging trends. He is currently the Senior Program Manager for Hewlett-Packard’s enterprise IT mobility deployment and has held various roles within HP over the past 12 years, including cutting-edge deployments in streaming video and virtualization. Prior to joining HP, he served as Chief Operating Officer for Spotlight Studios, an award winning branding and technology company that served both Fortune 100 companies and numerous start-ups. He is also the author of two books on Microsoft technologies published by Osborne/McGraw-Hill press and he has been featured in numerous articles and interviews. Note that the views expressed on this blog are his own and do not necessarily represent the views of Hewlett-Packard. Follow him on Twitter at: @mjennett

Comments
Sterling Detrick
on ‎08-19-2013 08:16 AM
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