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Mobile World Congress - Can you describe it?

MIke_Jennett ‎02-28-2014 11:55 AM - edited ‎09-09-2015 02:28 PM

Wow, what a week. I just returned from Mobile World Congress (MWC) in Barcelona and all I can say is it was overwhelming! The changes that are coming over the course of the next year are going to redefine how we look at mobility and devices overall. It was a week filled with great information, great people and great products starting with a half-day theater session with HP. OK so I'm a little biased here since I was one of the speakers, but for those who missed out on this theater session, you missed out on some great topics and views from some interesting people. Check out John Jeremiah’s post for some more details there.


The four-day event gives you plenty of time to see just about everything, but it does take the full four days. If you've never been to the Fira de Barcelona where MWC is held, it's hard to comprehend, kind of like Jimmy Buffett said, "Don't try to describe the ocean if you've never seen it." It is actually made up of two different exhibition centers covering 400,000 square meters, that's over 4.3 million square feet for those not versed in the metric system. To put that into perspective, the Mall of America has 3.8 million square feet of retail space and the new 1 WTC (Freedom Tower) has an overall floor space of 3.5 million square feet. So think of walking every floor of 1 WTC over the course of a few days. Needless to say, you needed good shoes.


Nevertheless, what is incredible is the amount of new tech out there and how it is converging everything into the mobile landscape. Mobility is no longer just about the phone, or the tablet. It's now about the car, the television, the house and everything in-between. While much of this focused on the consumer side of things, it was interesting how companies such as HP are a big part of the mobile landscape. Most people think of HP's entries are only focused around our Chromebooks, laptops, tablets and phablets. When you visit the HP booth, you understood how deep our relationship with mobile is. HP is enabling the cloud networks that are running mobility as well as supporting the apps that drive what consumers see in the mobile space.


This idea of the mobile backbone was not HP's alone. When you went through the various sections you began to understand that mobile is so much more than what the consumer sees. The visible is just the tip of the iceberg. The rest of mobility is truly behind the scenes. Whether that be the latest in glass manufacturing to the newest in app security, it is what lies beneath that is taking us to the next generation. I'd recommend that anyone who wants to understand this mobile revolution  that you go beyond the surface and, as Jimmy said, don't try to describe mobile, if you haven't seen it.


If you are interested in finding out how HP can power your mobile journey with HP Anywhere or any of our other options, feel free to reach out to me.


The mobile experience was everywhere, and as you can see, I experienced it firsthand.


About the Author


Mike Jennett is a highly respected tech industry award winner with an extensive background in technology focusing on emerging trends. He is currently the Senior Program Manager for Hewlett-Packard’s enterprise IT mobility deployment and has held various roles within HP over the past 12 years, including cutting-edge deployments in streaming video and virtualization. Prior to joining HP, he served as Chief Operating Officer for Spotlight Studios, an award winning branding and technology company that served both Fortune 100 companies and numerous start-ups. He is also the author of two books on Microsoft technologies published by Osborne/McGraw-Hill press and he has been featured in numerous articles and interviews. Note that the views expressed on this blog are his own and do not necessarily represent the views of Hewlett-Packard. Follow him on Twitter at: @mjennett

Chris Hazelton
on ‎03-02-2014 05:01 AM

Huge event. Interesting the amount of attention that, that other conference gets in SF at the same time with only 25k attendees ;)


GSMA is stating that 85k attendees. According to my pedometer, I walked 38.4 miles, but I will say MWC was layed out pretty well. 



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