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3 business pain points you can proactively address today

Xani

Thankfully, today's advances have made it easier and cheaper than ever before to address risks and help businesses thrive.  Give your customers the proactive adopter advantage - discuss these 3 big business threats with them and advise them how to build cost-effective systems that will keep their business safe well into the future.  

  1. Every business today is a target for hackers. Security breaches harm reputations. Lost revenue, fleeing customers, and multiple lawsuits can destroy even the strongest business, and the chance of a successful breach skyrockets when a small or midsize business is the mark. According to the 2015 Verizon Data Breach Investigations Report, of 694 security breach incidents reported by small businesses, 573 incidents (83 percent) resulted in a confirmed data loss.

Ensuring your customers protect their data now costs far less than recovering from a hack or compliance violation later. By laying a strong security groundwork early (and updating it regularly), you address business priorities head on, and put your clients in a good position to safely adopt other transformative technologies, like cloud and mobile.

2. Business downtime is costly and on the rise. The 2015 Business Continuity Study from IDC found that more than 80 percent of small and midsize businesses worldwide experienced downtime that cost from $82,200 to $256,000 for a single event. Most listed downtime as the single biggest driver for pursuing a business continuity solution.

IDC reports that more companies are moving some applications to the cloud, especially to serve their backup and recovery needs. Backup and recovery capabilities matter because data fuels your business. When data loss occurs, backups provide copies that can be used for recovery if the loss is permanent. Cloud provides an additional place to store information in the event on-site systems become too costly or are wiped out by natural or man-made disasters.

3. Your business customers want reliable access whenever, wherever, and however. Forrester Research calls this the mobile mind shift. This means customers expect that they can accomplish what they want, when they want, all on a mobile device. 

For any organization, customer retention is a top concern. If you can't offer the services your customers want, they will look elsewhere. For many, mobility is the missing piece of the puzzle. Making mobile platforms available to your customers could be the advantage that elevates your business to the next level, leaving your competitors in the dust.

The right infrastructure is key in helping your customers protect their businesses from today’s threats.  HPE offers mobility/collaboration solutions based on Microsoft applications. Learn more about HPE Just Right IT technology, right-sized to keep your customers thriving.

Have questions? Let us hear them and learn more tips for boosting your business’s performance by joining our Coffee Coaching communities on Facebook, Twitter, YouTube, and LinkedIn.

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About the Author

Xani

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