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HP takes center stage at the EMEA Software and Solutions Summit


By Duncan Campbell


I was in London on March 25 to participate and present in the annual European Software and Solutions Summit in London. The HP EMEA team was there to meet with partners, learn and make major contributions. We announced a new, unique HP Alliances program to bring together Independent Software Vendors (ISV) and Solution Providers (SP) to build on their respective strengths to offer SaaS solutions to end customers. We also shared our POV on a number of important recent developments, such as the “2-speed IT” topic from Gartner.


Ooooo. SaaS-sy!

The new ISV2SaaS program was sparked by the deep understanding of the EMEA market dynamics and how the cloud needs to be deployed to work with local compliance and country regulations. ISV2SaaS simplifies the transformation steps that are needed to “Saasify” applications and offer OpEx solutions in country. The program combines all the benefits provided from HP PartnerOne for SPs and HP HP AllianceOne for ISVs . Its goal is to make it possible for ISVs to receive all relevant technical and marketing capabilities and accelerate the time to market of joint SaaS Cloud solutions. We expect it to make a significant difference to ISVs, SPs and their customers throughout the EMEA region.


ISV2SaaS Program Value

Keynotes of note

Designed to be thought provoking, challenging and stimulating, the keynote sessions provided ideas on how ISVs and Solution Providers need to change and evolve in the face of changing market dynamics. Industry experts gave short presentations related to the session topics. One of my favorites was the Gartner Session by Errol Rasit that covered “2 speed IT” and Digital Business opportunities. These sessions were be followed by panel debates moderated by an experienced presenter or journalist, and including the session speakers, sponsors and industry experts from the delegates.


The HP POV on “2 speed IT” is represented by Traditional IT and the IT Solutions for the New Style of Business (shown below). While the bulk of the business is and will remain in traditional IT, the growth opportunity and time spent in the conference was biased towards the New Style of Business. Lots of active dialog and learning by all!



New Style of Business

EUSSS: always a great event

The Summit was attended mainly by CxOs and directors and senior ISV and Service Provider managers across Europe.  The format engenders partnerships and collaboration, as well as encouraging interaction and debate. Thus, a great deal of time was given over to delegates meeting with Sponsors in Boardroom style sessions, private 1:1 meetings and less formally in the networking area.


The convention was followed in the evening by the European IT & Software Excellence Awards 2015 which were presented during the dinner by the former MP Gyles Brandreth who deserved an award himself for a delightfully entertaining session. His reference to the Queen’s reaction to a performance by the “Full Monty” was legendary. More information on the event is available at


These are all exciting developments. I welcome your thoughts on the new HP ISV2SaaS program that brings together the strengths of ISVs and SPs to provide solutions in the way customers want to buy and consume IT.


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About the Author


I thoroughly enjoy writing about HP and the synergies with our Alliance Partners.

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