- Community Home
- >
- Partner Solutions and Certifications
- >
- Alliances
- >
- Retail Digital Future- powered by HPE
Categories
Company
Local Language
Forums
Discussions
Forums
- Data Protection and Retention
- Entry Storage Systems
- Legacy
- Midrange and Enterprise Storage
- Storage Networking
- HPE Nimble Storage
Discussions
Discussions
Discussions
Forums
Discussions
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
- BladeSystem Infrastructure and Application Solutions
- Appliance Servers
- Alpha Servers
- BackOffice Products
- Internet Products
- HPE 9000 and HPE e3000 Servers
- Networking
- Netservers
- Secure OS Software for Linux
- Server Management (Insight Manager 7)
- Windows Server 2003
- Operating System - Tru64 Unix
- ProLiant Deployment and Provisioning
- Linux-Based Community / Regional
- Microsoft System Center Integration
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Discussion Boards
Community
Resources
Forums
Blogs
- Subscribe to RSS Feed
- Mark as New
- Mark as Read
- Bookmark
- Receive email notifications
- Printer Friendly Page
- Report Inappropriate Content
Retail Digital Future- powered by HPE
By Jürgen Karnstädt
I have brought together a set of examples to show how new technologies are being leveraged by retailers to develop closer relationships with customers, be more competitive, and create entirely new kinds of shopping experiences. They are shown in Figure 1 below and are critical to the industry since the challenges facing retailers have been among the most daunting. Headlines proclaiming the death of the industry appear regularly. Retail outlets – from the largest to the smallest – seem to disappear just as often.
Figure 1 - Use cases for retail
Thankfully, technology solutions from companies like HPE and SAP are making it clear that there is still a good deal of life left in retail … and that the challenges can be transformed into opportunities. Here are four specific use cases that prove the point:
Up-Sell/Cross-Sell Recommendations - Providing up-sell and cross-sell recommendations to customers is the mostly widely adopted big data use case in the retail sector. This enables retailers to increase online purchases by recommending relevant products and promotions in real time. Retailers can recommend products based on what other similar customers have bought—providing upsell, cross-sell or “next best offer” opportunities. It can also improve customer loyalty by providing a more relevant, personalized online experience.
Social Media Analysis - Consumers can use social media to exert tremendous influence over a retailer’s brand or a product’s success. Retailers need to monitor online sentiment and respond in real time with relevant messages or offers. SAP allows for real-time ingestion of streaming data that helps retailers get the information they need fast. Retailers thus gain insights into consumer behavior
Fraud Detection - Retail fraud can range from fraud in returns or abuse of customer service, or credit risk for larger purchases, based on, for example, uncovering fraud rings, social media activity of customers and detecting patterns. It can also be major security breaches putting private customer information at risk. Retailers need to protect their margins and their reputations by proactively detecting fraudulent activities.
360° Customer View - Retailers can improve customer satisfaction and sales opportunities by integrating all relevant customer data across online transactions, POS transactions, social media, and customer service interactions into one single view. Retaining customers is a key metric for retailers, given the cost of acquiring new customers.
I’ll be providing more details about these and other use cases at visit the HPE Booth p.20 either at SAP TechEd Barcelona, November 14 – 16. If you are at the event, I invite you to stop by and see how HPE and SAP can make retail come alive and thrive in the years ahead by transforming insight into action.
For more information on all of the powerful and innovative HPE – SAP solutions, please consult our alliance page.
Jürgen Karnstädt, SAP Senior Consultant at the SAP HPE Competence Center in Walldorf, with 25 years of experience in SAP combining Business requirements with HPE offerings.
- Back to Blog
- Newer Article
- Older Article
- JoeV_The_CT on: Streamline AI Workloads with HPE & NVIDIA
- iVAN LINARES on: Curious about Windows Server 2022 downgrade rights...
- HPEML350_22 on: Windows Server 2022 is here: how to implement it o...
- testingis on: How are you going to license that new server? A st...
- wowu on: Pick up the pace
- nice345 on: Don’t let the time slip away
- vmigliacc on: Frequently asked questions about HPE solutions for...
- MassimilianoG on: What are downgrade and Down-edition rights for Win...
- harithachinni on: Coffee Coaching's "Must See" Discover Virtual Expe...
- FannyO on: TOP 10 Reasons for choosing HPE for SAP HANA
-
Accenture
1 -
Citrix
13 -
Coffee Coaching
346 -
Event
62 -
Microsoft
180 -
Red Hat
7 -
SAP
37 -
Strategic Alliances
66 -
Veeam
8 -
VMware
32