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Attract Customers, Loyalty with Smart Storage Solutions


This is a contributed post from Kelley Bowen, WW SMB Marketing, Enterprise Group


Those small and midsized businesses (SMBs) that are prepared to address customer needs will stand out from the competition, encourage loyalty with their current customer base, and gain even more new customers. But how?


The fact is that today’s ever-increasing volumes of data, rapid availability to that data, and the absolute need to protect it all require more storage capability and management – to the point that even much smaller businesses are feeling the strain. Preparation starts with the basics – namely an effective IT infrastructure, and especially adequate storage.


Anticipating – and meeting – business storage needs

Businesses – and especially small and midsized businesses – are adding increasingly sophisticated applications and online services – such as for business intelligence (BI) and customer relationship management (CRM) – to better serve customers and attract new ones. These systems reach into every facet of the business – and the huge amount of data they collect help growing businesses make the right decisions for customer service, marketing and more.


The HP Just Right IT portfolio delivers simple, reliable, and affordable enterprise-grade technology that is “right-sized” to meet the specific needs of small and midsized businesses.  This versatile portfolio of SMB-targeted products also includes storage solutions for every stage of business growth.


Manage data, increase loyalty

Without an effective storage solution and a way to manage that volume of data, staying ahead of the curve to satisfy current customers and proactively acquire new ones becomes ever more complex. Solve the storage challenges specific to BI and CRM applications and achieve a better competitive advantage with HP’s storage product lineup, including MSA Storage, StoreVirtual VSA, StoreEasy plus Live Vault, and StoreOnce.


The fully refreshed HP StoreEasy product line delivers optimized, efficient, secure and highly available storage that’s not only easy to install, but that also quickly and easily addresses file and application storage challenges for businesses of any size...

  • HP MSA Storage: Both HP MSA 1040 and MSA 2040 are affordable modular storage platforms with advanced and features that allow for intuitive management, plus a solid suite of availability and data protection capabilities to scale as your business grows.
  • HP StoreVirtual VSA: Get both hardware flexibility and the power to deploy centralized storage capability as software on hardware you choose. HP Store Virtual VSA can also reduce power consumption by 93 percent, and requires 90 percent less rack space.
  • HP StoreEasy + Live Vault: From simple storage to a cluster-capable file gateway that works with SANs of any size to SimplyStore IT solutions for growing businesses, we’ve got your business covered. Add Live Vault to the mix, and get a reliable cloud backup solution to cost-effectively preserve – and grow – your data.
  • HP StoreOnce Backup: Give your business a single, agile, efficient and secure backup and recovery solution that delivers up to 2x the restore performance, 4.5x faster backup and 5x faster recovery.


HP storage: Less downtime, increased loyalty

According to research from ESG, downtime can impede productivity and result in lost data, irritated end-users, dissatisfied customers, and even loss of revenue.


Our suite of storage products and solutions can ensure your data is protected and preserved, so you can concentrate on the business of growing your business, retaining customers, and acquiring new ones – while also increasing customer loyalty.


The HP Just Right IT suite of products and services includes a range of networking, server, storage and services options to grow your business. Find out more about how we can help your organization become more successful and meet your business goals.

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About the Author


I have worked at HP and now HPE since 1983, all of it around storage but 100% focused on storage since 1990. I blog, create videos, and podcasts to help you better understand HPE Storage.

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