Around the Storage Block

Innovative HPE products and services win 2021 CRN Tech Innovator awards

Recent acquisitions of HPE CloudPhysics and Zerto and significant innovations with HPE Alletra are game changers for HPE Storage customers and partners. In recognition of our groundbreaking IT products and services, CRN has once again honored HPE, this time with three Tech Innovator awards.

HPE-CRN Awards 2021- blog.pngIt’s a risk setting off on a new path, but the rewards can be significant. Last May, we shared a vision to simplify data management, bringing a cloud operational experience to wherever data lives – and changing the way storage and data are managed forever.  Delivered via the HPE GreenLake edge-to-cloud platform, our cloud operational model breaks down the silos, fragmentation, and inefficiency that plague data and infrastructure management today, replacing that complexity with unified data operations.

Today, our vision and innovation have been rewarded! HPE has won three 2021 CRN Tech Innovator Awards.

HPE garners awards for groundbreaking IT innovation

Every year, CRN recognizes the most groundbreaking products and services in the IT channel. Editors review hundreds of products and solutions from a broad range of IT vendors, assessing each for uniqueness, key capabilities, technological competency and how well the solution addresses customer needs. This year, CRN has recognized HPE Storage products and services, honoring us with three 2021 Tech Innovator awards in two categories:

CRN Tech Innovators Winner 2021.png

These three awards spotlight our latest solutions and validate HPE’s new unified data experience, which collapses silos across people, process, and technology to unleash data, agility, and innovation for organizations.

1.     Power data from edge-to-cloud with HPE Alletra

HPE Alletra is a breakthrough portfolio of cloud-native data infrastructure solutions designed to power all your data from edge to cloud. It delivers a common experience across clouds — as a service and with limitless scale — through cloud-native management of your entire environment from a single, SaaS-based console.

HPE Alletra delivers workload-optimized systems with the architectural flexibility to run any application without compromise. Customers enjoy predictable high performance and non-disruptive scale, all backed by 99.9999%+ guaranteed availability for your business-critical and mission-critical workloads.

2.     Zerto delivers rapid recovery and ransomware protection

When it comes to data protection, yesterday’s one-size-fits-all approaches won’t protect data in the current threat landscape — and won’t power your IT modernization journey. Businesses today need a robust disaster recovery and ransomware protection solution that supports business objectives with an effortless, efficient, as-a-service approach to data protection.

HPE GreenLake for data protection offers end-to-end data protection to safeguard data and improve business resilience. With HPE’s acquisition of Zerto, we add market-leading data protection to our cloud services portfolio to help enterprises meet cyberthreats and ransomware attacks head-on. Zerto’s Continuous Data Protection (CDP) technology provides recovery in minutes – and to a state just seconds before an attack.

3.     HPE CloudPhysics enables smarter IT decisions from edge to cloud

Digital transformation clearly accelerates business and speeds time to innovation. But in spite of its potential benefits, many IT organizations resist opening the “Pandora’s box” of infrastructure purchasing, especially in hybrid cloud environments with myriad dependencies. Every purchase forces decision-makers to confront several difficult questions: What’s the right infrastructure configuration to meet SLAs? Where should we modernize – on-premises or in the cloud? How do I demonstrate ROI?

HPE CloudPhysics puts an end to the guesswork and transforms the IT purchasing experience. HPE CloudPhysics delivers the customized analytics and cost calculators you need to plan and design your hybrid cloud architecture and migration strategy. With the data-driven analytics of HPE CloudPhysics, partners and customers can leverage real-world data to help accelerate their IT goals in the most transparent, efficient, and cost-effective manner, while also reducing complexity and guesswork along the way.

The cloud operational experience addresses customer needs head-on

Game-changing HPE products and services enable businesses to streamline infrastructure, simplify data management, modernize data protection, and act on insights from edge to cloud. It’s gratifying to receive recognition from CRN again this year, and to know partners and customers are as excited as I am about these innovations.

Customers today are looking for storage solutions that reduce complexity, deliver a cloud operational experience, and help speed their business transformation. This year HPE has made strategic acquisitions with HPE CloudPhysics and Zerto and brought significant innovations to market in the storage space that address customer needs head-on. We’re thrilled to see HPE recognized by CRN, and look forward to delighting our customers with HPE’s new innovations. - Paul O’Dell, CPP Associates

Learn more about the entire HPE Storage portfolio of products and solutions – and how we are changing everything.

Read more about the 2021 CRN Tech Innovators Awards.

Sandeep Singh
Vice President, Storage Marketing
Hewlett Packard Enterprise

About the Author


I am the VP of HPE Storage Marketing. I'm a 15-year veteran of the storage industry with first-hand experience in driving innovation in data storage.