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Keep calm! HP has got your data covered.


8.jpgBy Anirudh S. Srinivasan, WW Product Manager, HP Storage


The other day, a life insurance agent approached me. Reluctant as I was to engage with him, his persuasive demeanor resulted in my having a talk with this stranger over coffee about my potential mortality. A simple question changed my perspective: Does my life insurance policy still meet my needs?


As it turned out, the policy I had taken several years ago seemed grossly inadequate, given my current lifestyle, not to mention inflation. A sudden dread filled me as I confronted the possibility of a premature, accidental demise and the repercussions on my dependents.


He responded, “Keep calm! We’ve got your life covered! We’ve got a broad portfolio of life insurance products that fit each and every individual’s respective insurance needs.”


As I drove back to the office, this conversation reminded me of the parallels between life insurance and data protection, which is like insurance for your data.


keep-calm-we-ve-got-your-data-covered-6.jpgIs your data protection strategy right for today?

Data protection and disaster recovery plans are very much like insurance. Because just like life insurance, your organization often assumes that your data protection strategies are adequate. You can easily fall into the complacency trap of not reviewing your policies until disasters strike. What was a well-planned data protection strategy five years ago could be quite inadequate today, considering data growth, shrinking backup windows, and such. Likewise, every organization is different—with unique protection requirements for your data, largely defined by the nature of applications, recovery time objectives (RTO) and recovery point objectives (RPO).


In general, the faster the recovery time and the shorter the recovery point, the more expensive the solution. This means you would need several tiers of data protection just like you may have several insurance policies—with some offering more return for your investment and some offering better coverage in case of loss.


Some critical transactions require the underlying storage to offer very low latency. In case of unexpected downtime on the primary storage array, you would need to recover back until the last transaction, instantly or within a matter of seconds.


Which data protection strategy is right for your business?

Snapshots and array-based replication technologies facilitate this level of data protection, with the business-criticality of the applications justifying the cost. HP 3PAR StoreServ Storage arrays with the HP 3PAR Recovery Manager suite of software products facilitate simple, easy, snapshot-based application-consistent data protection of your VMware/Hyper-V environments and applications including Oracle, SQL and Microsoft Exchange databases. Moreover, HP 3PAR Virtual Copy snapshots are reservation-less, based on the 3PAR StoreServ thin-copy technology. This allows you to place snapshots on a different tier than the production volume, lock your snapshots, and then assign different Quality of Service and more. As we discussed in this recent blog, snapshots are your first line of defense for data protection and accelerated recovery.


For data that doesn’t have high RPO/RTO constraints, disk-based backup provides an alternate level of insurance. Disk-to-disk backup with data deduplication significantly reduces the cost of data protection, while ensuring fast recovery to get your business back online rapidly.



HP StoreOnce Backup Systems with Federated Deduplication addresses some of the issues inherent in existing deduplication solutions: performance, flexibility, and data management. And keep in mind the HP StoreOnce Get Protected Guarantee program. When moving from your legacy storage backup systems, HP guarantees you can reduce the amount of your stored backup data by 95 percent or we’ll make up the difference with free disk capacity and support.


At the other end of the spectrum, for data with lower RPO/RTO objectives, tape remains the most cost-effective medium for long-term data retention. If you need to keep data for years or decades, tape is your answer. Tape, being an offline, offsite medium, provides an impenetrable insulation barrier against data corruption, human error, hackers and viruses that could affect both primary and backup storage arrays on the network. In other words, tape represents the ultimate last line of defense for a business. Unlike competitors that do not recommend tape devices, HP offers both deduplication appliances and tape libraries with the HP StoreEver. Why? Because we understand your requirements.


Take a blended approach to data protection

In most cases, you may choose to blend storage technologies with a tiered storage solution to balance meeting RPO/RTO with cost and service-level-agreements (SLAs). With such a wide range of products, we have one of the industry’s largest data protection portfolios to fit your needs. Disasters cannot be predicted. We know that—and we can take the time to understand your environment and propose a solution that improves your data protection, eliminates complexity and lowers your cost.


Maybe it’s time for you to review both your life insurance policy as well as your organization’s data protection policy. And keep calm no matter what!


Visit our product pages to learn more about HP 3PAR StoreServ Storage,HP StoreOnce Backup and HP StoreEver Tape.



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