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Lights, camera, action! LTO-6 tape with LTFS set to take starring role at NAB 2015



SW.jpegBy Simon Watkins, WW Product Marketing Manager, Backup, Recovery & Archive (BURA), HP Storage


The curtain goes up on NAB 2015 this weekend in Las Vegas. NAB (for National Association of Broadcasters) is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. The exhibition attracts 98,000 attendees from 150 countries and 1,700+ exhibitors displaying products and next generation technologies over one million net square feet of exhibit space!


NAB truly is the ultimate marketplace for digital media and entertainment. Much of the show buzz NABJ.jpgwill focus on how best to protect and archive digital content, the lifeblood of the media and entertainment (M&E) industry.  


A look at today’s M&E market

Today’s electronic M&E market—whether it be broadcasting, motion pictures, music, publishing or video production—is characterized by progressively higher resolution and stereoscopic video capture, massive content volumes, and the need for long-term asset retention.


The creation of digital content is expensive and often impossible to recreate, so preserving it, perhaps indefinitely, is paramount. Across the M&E industry, re-use of digital content is integral to the monetization process. That’s why protecting, archiving and providing access to digital content, at an affordable cost, is imperative. This requirement for cost-effective archival storage is ideally met with LTO-6 with LTFS solutions.


A growing number of M&E storage vendors are partnering with HP to develop appliances and applications that integrate LTO-6 and LTFS to deliver advanced solutions across all aspects of the media workflow. These solutions—including simple drag-and-drop applications such as HP StoreOpen and “Tape as NAS” active archive solutions that combine the cost

benefits of tape with the access times of NAS—will be very much in evidence at NAB 2015.


The opportunity for tape in the M&E market

Storage capacity and management demands in the media and entertainment industry are growing rapidly, driven predominantly by the move to digital file-based workflows and the requirement for higher resolution formats such as HD, 3D, 4K and 8K during the content value chain of creation, editing, archiving and distribution of digital content. For example, the latest RED digital camera technology can generate over 85TB of digital video content during a 24-hour shoot with a single camera.


The 2014 Digital Storage for Media and Entertainment (M&E) Report from Coughlin Associates* estimates a 5.4x increase in the required digital storage capacity used in the entertainment industry between 2013 and 2019.


The Coughlin Report further predicts that while all aspects of the M&E workflow will require more storage capacity, the greatest storage demand over the next five years will be for digital conversion and preservation of older analog content as well as archiving of new, even larger, digital content.


LTO tape’s unique blend of cost effective, scalable, durable and removable storage has always delivered proven benefits when it comes to protecting and retaining digital content in the media and entertainment industry. With the introduction of the Linear Tape File System, content on tape is now as easy to access and share as disk. As a result, the Coughlin Report notes that digital tape continued to account for 41.7% of all M&E content stored on digital tape in 2014.


Protect video content longer, for less with HP StoreEver

HP offers the broadest tape portfolio in the industry today serving every sector of the M&E market—from single users/independent filmmakers through small post-production houses through larger product houses, TV stations and large studios. Our product set encompasses tape media to standalone tape drives, through entry level, mid-range and enterprise class tape libraries. This wide portfolio bring you greater capacity point choice—from 2.5TBs (native) per tape drive up to 30 petabytes (native) for a fully populated ESL G3 tape library.



All of these solutions feature data verification of content for self-managing, self-healing tape archives and are differentiated in the market via StoreEver Tape Manageability software which delivers the most advanced-yet-simplified approach to tape library management available today.


Watch to see how HP StoreEver Tape Manageability software can help you manage more with less.





Join us at NAB 2015 in the Las Vegas Convention Center for more on HP StoreEver Tape Solutions:

  • HP StoreEver MSL6480 Tape as NAS and StoreOpen Automation at South Hall Upper SU621
  • HP StoreEver LTO-6 with StoreOpen Standalone at South Hall Lower SL13010
  • HP StoreEver MSL6480 with Storage DNA LTFS nearline and archive workflow software at South Hall Lower SL10621 

Learn more

Read the Coughlin Associates 2014 Digital Storage for Media and Entertainment Report


Additional information:

LTO Technology Improves Workflow and Production at DigitalFilm Tree

HP StoreEver ESL G3 Tape Library safeguards business-critical content at DreamWorks Animation

HP StoreEver with LTFS solutions take center stage in media and entertainment


For the latest HP StoreEver with LTFS powered case studies for M&E, visit


For the latest list of archive software and appliances (including LTFS support) that support HP StoreEver Tape Libraries, visit




*Coughlin Associates “2014 Digital Storage for Media and Entertainment Report”

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