Around the Storage Block
Showing results for 
Search instead for 
Did you mean: 

News Flash: 2014 is the Year That Flash Storage Went Mainstream


CJZ Headshot fixed 150 x 150.jpgBy Calvin Zito, @HPStorageGuy  vExpert 4 years.jpg


Connect Worldwide is an independent HP users group. They have a quarterly magazine called Connect Converge. I am honored that they asked me to contribute an article. My latest article was titled News Flash: 2014 is the year that flash goes mainstream. I think it is a useful article to share with you here. I won't repeat the whole thing but will give you a "teaser" and then a link to a PDF version that you can download (thanks to Stacie Neall at Connect for getting this for me!).


News Flash: 2014 is the year that flash went mainstream

I've been thinking about what was the most significant storage trend in 2014. In the past, I’ve been caught up in “hype” – those topics that get more attention than they probably deserve or have vendors all creating their own definition and creating confusion along the way. So I’ve become sensitive to sniffing out hype.

Four or five years ago, solid-state disk (SSD) – or flash – was one of the much-hyped topics. I remember one storage vendor saying that all hard drive disks (HDDs) would be replaced with SSDs by 2013.  Well, obviously 2013 came and went, and while SSD was gaining momentum, it wasn’t mainstream.  Mark Peters, analyst with Enterprise Strategy Group said, “Solid-state storage is an important emerging change, not just an addition or tweak, in the world of storage.”


Is flash now mainstream?

In a word, yes. So what’s changed now that flash has gone mainstream? Consider several factors:

  • Cost of SSDs has dropped dramatically – by more than 100% since the beginning of 2014
  • Deduplication – an emerging technology used to remove duplicate data that can increase the useable capacity of SSD by 4 to 20 or even 30 times
  • Combining those two factors, the cost per gigabyte (GB) of flash has dropped to the cost of 15k RPM HDDs – at least it has for HP 3PAR StoreServ

More flash for your cash

Adaptive Sparing.pngOne of the unique HP 3PAR innovations that has allowed us to drive down the cost of flash even further is something called Adaptive Sparing. 3PAR has a data striping mechanism called wide striping. This spreads data across all of the drives in 3PAR. As a result of wide striping, we have worked with SSD vendors to have more SSD drive capacity available to use. It releases the spare capacity present in each SSD media to the SSD itself, allowing SSDs to use that spare capacity as additional capacity. For example, what other vendors sell as a 1.6 terabyte (TB) drive is a 1.9 TB drive with HP 3PAR.


Here's the link to the full article that you can download and read.


I have a short video that tells the flash storage going mainstream story from a customer's perspective. Lee Pedlow is the Sr. Director of Production Services at Sony Network Entertainment International. He joined the head of HP Storage David Scott to discuss the benefits Sony sees with flash storage. Lee talks about:

  • Doing a "bake-off" with EMC, Pure Storage and HP 3PAR
  • Choosing HP 3PAR All-Flash because they saw a 5-to-10 fold performance improvement
  • Consolidating from 7 racks of EMC VMAX to a single rack of HP 3PAR StoreServ 7450 All-Flash Storage - and the rack they're using is only 25% occupied
  • Transfering and integrating data with their existing Oracle applications was transparent

Check out the video for the details. Another video that follows this theme is a ChalkTalk I shared on the blog a few weeks ago, but here's a link: Flash storage goes mainstream ChalkTalk - just in case you missed it. And to learn more about flash storage, go to


0 Kudos
About the Author


I have worked at HP and now HPE since 1983, all of it around storage but 100% focused on storage since 1990. I blog, create videos, and podcasts to help you better understand HPE Storage.

Read for dates
HPE at 2019 Technology Events
Learn about the technology events where Hewlett Packard Enterprise will have a presence in 2019.
Read more
Read for dates
HPE Webinars - 2019
Find out about this year's live broadcasts and on-demand webinars.
Read more
View all