Around the Storage Block

Unlock the value of unstructured data with modern scale-out infrastructure

Providing access to unstructured data from sensors, video feeds, and hardware telemetry is key to business innovation, but unlocking insights requires a platform that does more. HPE Apollo 4000 manages that data at scale, powers data-intensive apps, and keeps data secure.

You might have seen the T-shirt: DATA IS THE NEW BACON.

If it were my shirt, it would say: “unstructured data is the new bacon.” That’s because digital transformation is accelerating and, in my observation, unstructured data is the key to innovation in this evolving landscape. Where a typical enterprise once took structured data from mission-critical applications and stored it away, that same business now needs to store, access, and analyze unstructured data from sensors, video feeds, and hardware telemetry in order to deliver business value.

Providing access to all that data is a good start – and many storage devices on the market can do that – but unlocking insights requires a platform that does more. IT organizations need a system that can manage data at scale, power data-intensive apps, and keep data secure. That’s where the HPE Apollo 4000 comes in.

HPE Apollo 4000 Systems can store billions of files and objects at extreme scale. Flexible enough to run every modern data-driven app, the systems are optimized for density, and they protect your data in real time.

Apollo-4000-dont-underestimate-blog-TW-LI.pngBuilding on a great foundation can set you up for success

It’s the age of insight, and unstructured data infrastructure has evolved to help businesses like yours take full advantage of your data. HPE Apollo 4000 is an ideal platform because, unlike others, it lets you unlock the value of your data at scale and with cradle-to-grave security. It combines an ultra-dense and flexible architecture optimized for unstructured data with the ability to easily deploy and manage as a single scale-out environment.

This data-centric hardware foundation can be used with the software of your choice, or you could leverage one of HPE’s strategic software technology partners—Cohesity, Qumulo, and Scality—depending on what tasks you need to accomplish.

  • Cohesity. Our joint solutions with Cohesity are solving the mass data fragmentation challenges for your non-latency sensitive workloads including backup, restore, and disaster recovery. Customers in every vertical are able to reduce their backup time, recover their data instantly, with a much smaller datacenter footprint, and with much lower TCO.
  • Qumulo. With Qumulo, we are helping enterprises take a secure advantage of 100% of their usable capacity for file-based unstructured data, along with providing real-time analytics of their capacity. For example, Capsilon, part of Ellie Mae, processes an extremely high volume of small, mortgage loan application files – 30 billion and growing – with greater efficiency and more securely than ever before.
  • Scality. With Scality, our solutions transform object stores for customers looking for a massively scalable, resilient multi-cloud data stores spread across sites. For example, the National Library of Spain has expanded their infrastructure to meet data management and digital documentation needs at a multi-PB scale.

Unstructured data used to have hidden potential. Now its business potential has moved front-and-center. Modern storage systems from HPE can help you access and analyze that data, keeping you a step ahead of the competition.

Visit to learn more about integrations with our scale-out data platform provider partners.

Watch this video to see how the HPE Apollo 4000 can help you unlock the true potential of your data.

Ronak Chokshi
Hewlett Packard Enterprise

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About the Author


Ronak leads product marketing for HPE InfoSight. He has 18+ years of industry experience spanning IoT, big data, machine learning, and AI platforms. He has led product marketing activities targeting IT, data scientists, engineering, and business personas. He holds a M.S. degree from Carnegie Mellon University and a B.E. in Electronics Engineering from Gujarat, India. When not working, Ronak loves to spend time with his wife and two children and explore life through reading and traveling.