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In the end IT convergence is really only all about one thing: CUSTOMER VALUE

DuncanCampbell on ‎11-11-2013 10:29 AM

          Over the past few months, I have hopefully conveyed some deeper insight and understanding on infrastructure

          convergence. I started at the 60,000 foot view with things like getting prepared for the new style of IT convergence ...

          the fundamental data center flaw ... and what it takes to  drive broad data center simplicity. Then I moved down to
          the 30,000 fool level view that included the importance of
converged technologies ... and the necessity of
          converged management and converged expertise. And finally – at the 10,000 foot level view – I shared how
HP Converged Infrastructure approach can align 100s, even 1000s of apps to the business.


I really hope this information has helped you make sound, safe, risk-minimized, and well-informed convergence decisions. But when it comes right down to it, it’s really all about one thing: THE VALUE.


Thus, before I go to the street level view of HP Converged Infrastructure solutions, I want to inject some examples of how real HP customers are benefitting from convergence. And, do so by reinforcing the fact that the “one-size-fits-all” approach does not exist (unlike the marketing hype other vendors are eagerly selling). HP Converged Infrastructure allows you to simplify and align your applications to the business at your own pace by making the most efficient use of IT, facility, and staff resources.


                              HP Converged Infrastructure portfolio – at-a-glance


                                          Evolve-Transform graphic.jpg


To illustrate this point, I’ve included several HP customer examples highlighting how they have quickly gained convergence value through turnkey Converged Systems or through smaller technology building block projects all based on decisions that are driven from an App-Centric position.


Here we go ...


Fortescue Metals Group   

Approach: Transform

Solution:  HP CloudSystem Matrix and HP Performance Optimized Data Centers (PODs)

Detailed write-up:  Read the Case Study


Fortescue Metals Group is one of the world’s largest producers of iron ore — supplying its products around Asia and Japan. Their old data center was full of siloed and piecemeal solutions. They needed IT that could accommodate massive growth, deliver solutions quicker with simpler management, and the ability to easily scale as the business grows. Fortescue implemented the HP CloudSystem Matrix Infrastructure-as-a-Service private cloud solution at their corporate headquarters to meet these objectives. A snap-shot of anticipated benefits includes:

  • Predict their IT costs with a utility consumption model
  • Provision servers 98 % faster
  • Provide greater business continuity and resiliency
  • Decrease internal administration to focus on business growth with a pay-as –you go model



Approach:  Transform

Solution:  HP VirtualSystem

Detailed write-up:  Read the Case Study


CenterBeam delivers enterprise IT services to midsize businesses in the form of managed services, Software-as-a-Service (SaaS), and Infrastructure-as-a-Service (IaaS). Reliability and high customer satisfaction are critical. CenterBeam chose the HP VirtualSystem because of its flexibility. One of the big reasons they moved to HP Converged Infrastructure was to enable shared services, gain agility, lower costs, and increase cloud service competitiveness. A snap-shot of anticipated benefits includes:

  • Ten times more storage throughput than another vendor, 65 % reduction in the chief architect’s
           storage administration time so that he can focus on more valuable projects
  • HP Virtual Connect provides a 50 % cost savings versus a competitor
  • The solution helped CenterBeam exceed their customer satisfaction goals and their uptime goals of 99.995 %



Approach:  Transform

Solution:  HP CloudSystem Matrix

Detailed write-up:  Read the Case Study


Hostworks is an Australian market leader in complex webhosting, peak demand management, high transaction websites, and video streaming. They were looking for a computing solution that was able to scale up and down quickly to support the elastic computer requirements of its clients. It conducted an extensive evaluation of solutions based on track record, technical fit to purpose, and commercial sizing of proposed solution. They chose HP Converged Infrastructure solutions. A snap-shot of anticipated benefits includes:

  • HP CloudSystem Matrix provides the platform for an agile, scalable computer facility
  • VMware solutions running on HP’s Converged Infrastructure deliver a complete virtualization solution
  • Simpler and speedier delivery of new services to Hostworks’ clients
  • Hostworks is able to pass on genuine cost savings to clients
  • Rapid provision of IT resources to meet with consumer Demand  

Approach:  Evolve

Solution:  HP 3PAR StoreServ Stroage, HP Blade servers / c7000 enclosure, HP Virtual Connect

Detailed write-up:  Read the Case Study is one of the world’s largest online hotel reservation and travel services. Their IT team was faced with deploying more servers than they had power or room for. HP Converged Infrastructure technologies helped them both avoid a costly data center expansion and gave them a modern technology platform to stay clearly aligned with its business strategy. A snap-shot of anticipated benefits includes:

  • Doubling of their compute density while shrinking their infrastructure footprint by 65%
  • Increase development environments, boosting innovation
  • Enable IT to move to a proactive (versus reactive) services model.


Commerz Direktservice GmbH 

Approach:  Evolve

Solution:  HP Storage, HP Blade servers / enclosures, HP Insight Control, HP Virtual Connect (basis for the VDI solution)

Detailed write-up:  Read the Case Study


Commerz Direktservice GmbH in Duisburg, Germany, provides call center services and problem resolution to customers of Commerzbank AG, the second-largest bank in Germany. Following a merger, Commerz Direktservice provided its call center employees with virtual desktops to improve customer service and IT efficiency. They implemented HP Converged Infrastructure technologies as the basis for their cost-effective VDI solution. A snap-shot of anticipated benefits includes:

  • 34,000 hours of productivity time reclaimed annually
  • 50 % reduction in cost to provide compute resources to employees
  • 35 % less power usage, further reducing costs
  • 40 to 60 % less IT staff time required to support call center operations
  • 50 % less rack space required to host VDI
  • 30 % reduction in help-desk tickets



Remember, all the values in each customer story are not HP reported benefits – they are the actual values / numbers reported by the customer.


If you want to explore more stories, just CLICK HERE.


Have a nice weekend,


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About the Author


I am responsible for developing an industry leading Partner Program for HPE Internet of Things business, aligning IT and OT Partners and HPE by Vertical Industry and use cases. Help Partners by accessing information, equipment, software development kits (SDKs) and training, as well as reference architectures and accelerated development and testing solutions so you can get to market faster and distinguish yourself from the competition

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