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A story of Mobility in 2020 part 2 : Paolo's Big Date : doing the shopping


Paolo rises on Saturday morning well rested. He grabs his mobile phone and jumps into his car.



As Paolo nears the city center he starts to give the coq au vin the attention it deserves. It will need a good quality, “happy”, organic chicken. Good – a key decision under his belt.

And where on earth does one purchase a quality, “happy”, organic chicken? After a conversation with the in-car concierge, his car is programmed with the route.

[Behind the scenes: the in car concierge system knows Paolo – analysis of his past requests and driving patterns allows it to learn his habits. Paolo is micro-charged for his insurance – the payments change depending on the risk profile of the area he’s travelling thru.


The concierge system chooses a route that minimizes insurance payments – Paolo doesn’t have the best safety record and so his insurance is quite high.

Beside the road and railway tracks in the city are hundreds of thousands of remote sensors. Their data goes to the city’s transportation optimization system. Road directions, speed limits and train routings are adjusted to minimize traffic congestion.  


It’s snowing today, so speed limits are set low and automatic car distance enforcement is in place.]

When Paolo enters the store, he is recognized (he has opted to allow certain stores to recognize him because he believes the benefits outweigh the disadvantages).

The store knows about Paolo’s habits - he’s a chaotic shopper and he needs help. And on this Saturday morning, he most certainly does need help - he’s forgotten the ingredients list for coq au vin.



Paolo finds a suitably rustic coq au vin recipe on his smartphone (in his mind’s eye, his grandmother, should she ever have actually lived in France, would have lived in a rustic setting). He then asks the refrigerator and food cupboards back home to tell him which of the ingredients he already has.

This leaves him with his shopping list. The shop’s “speedy shopper” app helps him find the items on his list, suggesting complimentary items like wine and desserts along the way.

At the checkout, the entire shopping trolley is instantaneously scanned using the RFID tags on all the items.

Because the wine was expensive (very expensive), a retinal scan is required to verify that it’s really Paolo who is paying.


In the final episode, this story reaches its thrilling climax. Will the coq au vin turn out well? Will the date be a failure? Will Paolo ever find love?  


Author : Mike Shaw

Mike Shaw
Director Strategic Marketing

linkedin.gifMike Shaw

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About the Author


Mike has been with HPE for 30 years. Half of that time was in research and development, mainly as an architect. The other 15 years has been spent in product management, product marketing, and now, strategic marketing. .

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