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From "Ideas to Outcomes" in 2020


Every organisation, whether it is an enterprise or a government agency, takes ideas and makes them into reality. Once they are reality, they want to maximise the outcome of those ideas - beat the competition, make a better margin, serve the public better or create a more "sticky" product. 


And everyone wants the time from thinking of the idea to creating the outcome to be as short as possible.


I believe that by 2020, everyone’s "ideas to outcomes" processes will be faster and will be better able to maximise on the outcomes.


Let's look at the steps in going from ideas to outcomes and see where the opportunities are to improve the process. 


ideas to outcomes.png


Optimizing the four steps of ideas to outcomes

Step 1 : Build the "thing"

The first step is to build the "thing" - to turn the idea into reality. Depending on the industry, computing will almost certainly form a significant part of this - sometimes the "thing" will be all computing-based, sometimes computing will be a component of it.  Automation, cloud and the newer development techniques like "continuous deployment" will mean that things get built much faster in 2020 than they are today.


Step 2 : Put the "thing" into production

The next step is to actually put the "thing" into production. By 2020, I believe that applications and business processes will be hybrid - some of their components will come from cloud providers. The time to put the "thing" into production will thus be faster than it is today.  But, more importantly, it will be much easier to change the "thing" to maximise the outcomes we get from it. I think that this is extremely important. The first release of products and services is rarely perfect - the faster we can learn and adjust, the faster we can maximise our outcomes. More on this later.


Step 3 : Put the "thing" into production

The next step (collect data) is often ignored today. We often think, "ok, it's in production now, let's move onto the next thing".  Big mistake, in my opinion. By 2020, I believe we'll get much better at looking at how our "thing" is being used, how the competition are responding, and so on. A higher definition of transaction data, data from "the Internet of Things" and unstructured information from human interactions will give us a larger source of information. And new hardware architectures like those based on memristors  and optical components will allow us to gain insights that humans can't actually infer for themselves. 


Step 4: Maximize the outcomes : enhance, transform, disrupt

So, our analysis will generate a list of modifications that we want to make to our "thing". In fact, many application development gurus believe that "continuous deployment" - an almost constant stream of new releases - will be the best practice by. Our own research estimates that we will be releasing applications twenty times more frequently than we do today.  Our faster and better analysis coupled with much more frequent updating of applications and business processes will allow us to maximise the outcomes from our "thing" much more quickly. Think of it like a missile that is able to hit the bull’s eye far more quickly. 


See the video !!

While at HP DISCOVER in Frankfurt, I recorded a video on "From Ideas to Outcomes". It's here.


More in the "ideas to outcomes" series

In my next two blog posts, I'm going to be looking at the technologies HP is investing in for 2020 to make "ideas to outcomes" faster and better and I'll be describing a customer who I believe is already doing many of the things that will be commonplace in 2020.


Author : Mike Shaw

Mike Shaw
Director Strategic Marketing

linkedin.gifMike Shaw

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About the Author


Mike has been with HPE for 30 years. Half of that time was in research and development, mainly as an architect. The other 15 years has been spent in product management, product marketing, and now, strategic marketing. .

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