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Re: Reading the wrong tea-leaves: The misfortune of relying only on systems of record

mikeshaw747

I have to agree. While I think that the link between unstructured and structured data will help, there is no substitute for actually talking to people. I think that marketing people are deluding themselves if they believe that in the future they will be able to sit in their offices and never "get out there".

 

I believe it was Mikael Gorbachev who said, "to see for yourself is to hear a thousand times". 

Mike Shaw
Director Strategic Marketing

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About the Author

mikeshaw747

Mike has been with HPE for 30 years. Half of that time was in research and development, mainly as an architect. The other 15 years has been spent in product management, product marketing, and now, strategic marketing. .

Comments
tennis divider

The net has become a very useful tool not only in marketing but also in decision making and analysis.  Its always good to know the bigger picture.  Look at the pros and the cons to be able to make a better decision.  It was funny though, to hear such a story, that younger people were not buyingthere cars even if it was a great product because older people like them. Lesson learned : You will never know what people think unless you ask them directly. 

mikeshaw747

I have to agree. While I think that the link between unstructured and structured data will help, there is no substitute for actually talking to people. I think that marketing people are deluding themselves if they believe that in the future they will be able to sit in their offices and never "get out there".

 

I believe it was Mikael Gorbachev who said, "to see for yourself is to hear a thousand times". 

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