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Will the holiday season take the “FUN” out of the user experience?



Join us for episode 40 of Discover Performance Weekly as we discuss the FUN (Focus on User Needs) principle, as coined by our first guest, Brian Katz. HP Software evangelist and VP of Strategic Marketing, Paul Muller (@xthestreams), sits down Brian Katz (@bmkatz), a mobility expert and head of user experience at Sanofi, and Genefa Murphy, head of marketing for HP’s application management business. Paul, Brian and Genefa discuss how the upcoming holiday season spotlights user experience for businesses everywhere and highlights all the new technology driven by users’ needs. 

In this episode, Paul, Brian and Genefa discuss topics like:

- Looking for problems to solve rather than following user needs (1:15) 
- Technology forces people to look at problems differently (2:30)
- Function follows form (4:00) 
- Experimentation in technology innovation (4:20)
- New technology becomes old very quickly (6:40)
- Break-through technologies (8:30) 
- How many devices are too many? (9:20)
- How to Focus on User Needs (FUN principle) (15:00)

Tip of the week (16:00):
- Brian: Myo armband and Octoblu 
- Genefa: Google Cardboard 
- Paul: Book – Inside the Box: A Proven System of Creativity for Breakthrough Results

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Jan 30-31, 2018
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