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Old Style Enterprises must take action driven by the New Style of IT

Nadhan on ‎08-22-2013 12:00 PM

In his New York Times article, How Not to Stay on Top, Joe Nocera discusses two companies that were the leaders in their space, and, in their heyday, positioned to grow in the years that followed. Or so they thought. For various reasons detailed in the article, they lost their market share to other companies who emerged with products that better met the evolving demands of the consumer. It was not a question of quality, or cost, or service. What was in question was the market demand for the products as they were originally designed. So, in hindsight, what could these companies have done to ensure that they stayed ahead of their competition? Let’s explore this further.


Action driven by New Style of IT.png


Here are three key steps that these companies could have taken proactively to ensure their market presence:


1. Flexible Business Model. While these enterprises did have an originalproduct design that served the needs of the customer initially, they should have had a business model of anticipating and adapting to the changing needs of the customer.


2. Customer-centric strategy. The business strategy for these enterprises should have been driven by their customers rather than by their product.


3. Continuous Product Evolution. Based upon the customer input on their products, these enterprises should have continuously evolved the product architecture to be in line with market trends.


Let’s now forward to today. How would these experiences apply to other enterprises of today? Surprisingly, the answer

is not any different. Even today, enterprises need to remain nimble with an agile business model that continuously adapts to the needs of the consumer.


What is different today is the New Style of IT?


The New Style of IT defines the connected world of the consumer across multiple paradigms enabled by a broader and richer landscape of tools and solutions. The New Style of IT opens the door for enterprises to apply innovative technologies, in the context of their business and their industry, which can be used to process the data to generate information – their most valuable asset. However, enterprises cannot stay competitive in the future just because of these technologies.


A defining aspect of the New Style of IT is Action.



Enterprises that take action on the insight gained by using these technologies in a timely fashion will stay ahead of the game. Enterprises that don’t will eventually get categorized as “old-style enterprises” serving as some more examples of How Not to Stay on Top.


What are the steps taken by your enterprise driven by the New Style of IT? What are some other steps that enterprises can take to stay on top? Please let me know.


Connect with Nadhan on: Twitter, Facebook, Linkedin and Journey Blog.






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on ‎11-09-2013 08:38 AM

So the new style of IT is pretty cool in this business unusual time;  I absolutely get the infrastructure in the cloud and the outsourcing for data center operations;


If I am a retailer, can you please help in simplifying the Point of Sale; Retail Store Inventory management; Global Supply Chain planning; Workforce scheduling and ensuring my operations excellence;


If I am a high tech manufacturer, can you please help in simplifying my financial budgeting & reporting, my plant operations, my distribution operations and my sales & marketing operations, ensuring I am successful on the wall street.


By the way, what is important today is the time to market and time to value. Everybody wants the solution now. Nobody wants to wait for things to be customized for them.

on ‎11-10-2013 03:38 AM

Thank you for weighing in with your thoughts.


You make a good point which is brought home by the following excerpt from the article: Software is the new brand that drives Digital Customer Experience


Reengineering. Customer expectations are driving changes in business processes, and business models that cascade into the backend systems. It is even more important that enterprises maximize the value of integrating their Systems of Engagement with their Systems of Record.


Team up with HP Technology Expert, E.G.Nadhan


Connect with Nadhan on: Twitter, Facebook, Linkedin and Journey Blog.

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