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Staying connected with your information – served business class

Nadhan on ‎08-06-2013 10:19 AM

“Connected matters,” said Kevin Bacon before Meg Whitman’s keynote at HP Discover 2013 in Las Vegas. In her presentation, Meg introduced the new world where we are connected between ourselves as well as to the information that matters to us. The travel and transportation industry has been hit hard by this perennial need of its customers. The airline industry, in particular, has therefore shifted from product-related services to information-related services. So Big Data has had an impact on the evolution of an industry where the business model relies on better serving the need of its consumers. Let us see how.


While customers still enjoy the physical comforts of additional space, cushy leather seating, and a free glass of wine, there is a lot more value placed on the ability to have (free) Internet access in-flight. Timely access to information matters – whether you are at home or in transit. The mental comfort of having continued access to information is likely to be more appealing than the physical comforts that have been around for a while. Some consumers may even pay a premium to get access to information in-flight.

 Galaxy Rocket.jpg

If it were up to me, I’d like my information served business class.


This is only one of the many ways that Big Data has impacted the travel and transportation industry. The need for information has also manifested itself even after you land and work with a car rental company that offers onboard GPS, so you are ensured continued access to your whereabouts. You may not be familiar with the terrain, but you are still connected and know where you are going just like you would at home.


Big Data extends these connections beyond humans to freight and logistics – another key segment of this industry. In addition to the tracking the location of goods at a given point in time, Big Data is also used to in exercising controls on when and where access is available to the drivers using techniques like geo-blocking and geo-fencing. Checkout HP Blogger, Grant Byington’s interview of Keith Hendrickson, Managing Principal of Mobility for HP Enterprise Services.


While it is true that there are some generic ways that Big Data impacts every industry, there are also some specific nuances that apply to individual industries. Enterprises in the travel and transportation industry can competitively differentiate themselves by capitalizing on information-related services provided by Big Data. Such enterprises will be cleared for takeoff into the cloudscape of information-related services. Enterprises that don't differentiate themselves are not likely to leave the gate.


How has your enterprise been impacted by Big Data? How are you serving information to your customers? Are you anticipating any turbulence during your transformation journey? Please let me know.


Connect with Nadhan on: Twitter, Facebook, Linkedin and Journey Blog.





Thumbnail-straight_335x399.pngFor more insight into Mobility and the Freight and Logistics industry—and how HP is helping our clients perfect their operations—read the recent Freight and Logistics Industry Edition of the “Industry Edge” ezine or visit hp.com/go/freightandlogistics.

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