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Success starts with a good user experience!

JohnBennett ‎03-20-2014 12:57 PM - edited ‎09-30-2015 07:02 AM

Featuring: 

Irene Dudgeon, User Experience Practice Principal, HP Enterprise Servicesand

Traci Terterian, User Experience Practice, HP Enterprise Services

 

Success starts with a good user experience!

 

The world has changed.  We used to build applications around the business processes we supported, to be used by people who received specialized training in how to use them.  We focused on application quality, functionality, and meeting business user requirements.

 

But not any longer.  That approach is going the way of the dinosaurs.  Unless you want to end up as an exhibit in Jurassic Park, you need to change.

 

What is that change?  It’s a change to applications designed around the user, not the business.  It’s designed around the tasks they need and want to accomplish, in ways natural to those tasks, rather than designed around the business processes they support. 

 

This approach is what we mean when we speak of User Experience Design.  Start by asking three simple questions:

  • Is it is useful?
  • Is it usable?
  • Is it enjoyable?

 

When you gain insights into how and why users are motivated to engage and re-engage with your business, your services and your products, you can build applications that will work better harder for your business.  This will improve customer satisfaction, increase revenue and the quality of your brand.  It turns your user experience into a positive business experience.

 

In this video, HP consultants Irene Dudgeon and Traci Terterian talk about what we mean by user experience, what makes a good user experience design, and the business advantages you can realize through quality user experience design for your applications and business services.

 

Related articles:

 

Related links: 

 

Irene Dudgeon 2.jpgAbout Irene Dudgeon         

Leading the User Experience practice in the US for Enterprise Services, Irene ensures UX is integrated into HP’s work with clients. Her team works across industries and delivery platforms with their focus on users’ needs and expectations. Irene has spoken and presented at HP Discover. Prior to this role, she has served as a design director.  Irene has her degrees in education.

 

 

 

 

 

 

 

Traci Tertarian 2.jpgAbout Traci Tertarian

Traci has over 20 years of experience in the technology industry.  She partners with clients and leads design teams to create engaging digital user experiences that drive brand loyalty, increase revenues, improve employee productivity, and increase customer satisfaction.  Her specialties include: design leadership, digital experience strategy, customer experience design, marketing, creative direction, interaction design, information architecture, branding, corporate identity, user research, usability, social media, mobile, advertising, copy writing, marketing, web analytics, lead generation, advertising, public relations, and account management.

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About the Author

JohnBennett

Global product marketing manager for Hewlett Packard Enterprise Applications Services

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