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The “Age of the Client” for better business in mobility

‎03-04-2014 03:16 PM - edited ‎09-30-2015 07:01 AM

By Alexandre Soares, Senior Consultant for Mobile Services, Hewlett-Packard Company, Brazil


Age of the Client - blog.pngMobile applications are the backbone of the mobile industry. People interact with them on a daily basis, which triggers production and consumption of a diverse range of information and services. Within this scope, mobile applications become a strategic resource to companies in their quest to move closer to their users, their users’ wallets, and to their hands, ears, and eyes.


In this relationship, singular solutions and possibilities are produced and originate a new paradigm in application conception, pushing the limits of traditional software design.


We can call this new reality the “age of the client,” in which consumers are invited to interact with the services of a company in a new relationship aiming at users’ satisfaction. It employs several techniques and technologies to keep a company’s clients engaged.


These techniques go beyond the technology of mobile applications development and are strongly associated with the new face of mobility: Value to the user is obtained by means of reinventing the creation, and by offering and linking the user to the business possibilities of a company. This new approach drives the transition to new systems of engagement. The engagement model allows business managers to plan continuous innovations, which also focus on new opportunities to bring about applications modernization.


This new way of thinking about developing the application opens the way to specific updates that continuously adapt to the needs of the user. Technologies such as analytics and interfaces that embrace the user's behavior are nowadays important features to match the demands of consumption.


As a result of this new way of thinking, the idea of a continuous business evolution will become possible once the apps are at the center of an ever-changing system. This system must include the device as the result of an architecture capable of growth on demand. This growth characteristic is the result of several layers like service, intelligence, and management, a combination that will permit a total cost reduction of property and development as well.


The success of the new mobile apps is based on the understanding of the system and the challenges that will come. These will produce a change in the perception of the user's behavior, opening the way to a new consumption pattern and more opportunities in business arenas.



About the author




Alexandre Soares, Senior Consultant for Mobile Services, Hewlett-Packard Company, Brazil, has over 25 years of experience in applications in various industries including banking, financial services, telecommunications, and healthcare. He joined HP in 2010 and is located in Porto Alegre, Brazil.






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