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Bringing News Back—With an Automated Twist

Stephen_Spector

InkaBinka.png

There have been countless discussions about how traditional media can remain relevant in today’s instant, always-on culture. The idea of staying informed is more important than ever, but research shows that people just aren’t taking the time to sit down and read news stories anymore.

 

Enter InkaBinka. Even though they aren’t the first people to try, their mission statement is to bring news back.

 

It’s a concept that has occurred to some of the Internet’s biggest players, each of which has their own news digest format designed for quick consumption.

 

According to the team at InkaBinka, the competition has it all wrong. Most news digest apps give the reader a story with a lot of missing information. In order to find out the details, readers still have to click a link to the longer story.

 

What if you could use technology to deliver an in-depth read in just a few moments?

 

InkaBinka’s engineers have been fine-tuning natural-language algorithms that can understand the most important information in a story and break it out into four main bullet points. The InkaBinka website and mobile app display those bullet points alongside animated imagery to further enhance the experience. So in about 20 seconds, a reader can know exactly what happened in the story—so much so that they know as much as the person that took the time to read the 1,000-word article.

 

In order to do this, InkaBinka’s servers ping about 1,000 news sites every two minutes and take in all the information. From there, it is run it through natural language algorithms, and it all gets spit out in an automated fashion that determines what’s the top news of the day. It also takes a shot at those four bullet points, and pulls the related images.

 

PROBLEM

It’s a pretty complex stack that has to be highly coordinated in order to work properly. It didn’t take the InkaBinka team long to reach the conclusion that a hybrid solution was in order.

 

SOLUTION

With cloud services courtesy of HP Helion, and data center hardware via HP Moonshot, the team has the agility, scalability, and reliability required for their high-tech news site.

 

InkaBinka relies heavily on the cloud to deliver immersive, relevant imagery for each story they post. Because photos and graphics files are larger than text files, they take longer to load on end-user mobile devices. Having those images available when anybody, anywhere in the world clicks on a story is a huge part of the end-user experience.

 

So when the news team first posts a story, the images get uploaded to the nearest HP Helion data center—which for InkaBinka is in the Los Angeles area—but if someone in Germany pulls up the app, all those images have to make their way across the Atlantic.

 

Because InkaBinka stores all its images in HP Helion Public Cloud Object Storage, copies of the image are automatically dispersed throughout HP’s data centers on their way to Germany. So when someone in the U.K. accesses the story, the images are already stored locally and will load much faster. It’s an important feature for InkaBinka, because the longer a user has to wait for the site to load, the more likely they are to go somewhere else.

 

WHY HP HELION?

That same kind of geographical flexibility is also a big plus for the team as they continue to grow. With HP Helion delivering real-time analytics, the InkaBinka team can see where growth is occurring and serve that area geographically. It gives them the ability to spin up whatever servers, storage, or bandwidth they need in a cloud environment and scale where and when they need to.

 

With support from HP, InkaBinka has a proven global technology leader helping its business wherever its news service takes root.

Senior Manager, Cloud Online Marketing
  • HP Cloud
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About the Author

Stephen_Spector

I manage the HPE Helion social media and website teams promoting the enterprise cloud solutions at HPE for hybrid, public, and private clouds. I was previously at Dell promoting their Cloud solutions and was the open source community manager for OpenStack and Xen.org at Rackspace and Citrix Systems. While at Citrix Systems, I founded the Citrix Developer Network, developed global alliance and licensing programs, and even once added audio to the DOS ICA client with assembler. Follow me at @SpectorID

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