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Cloud Service Brokering 101: What it is and what it should look like


Cloud brokerage blog series.PNG


Guest post by Wiemer Kuik and Deborah Anthony


The advent of cloud computing has resulted in many new terms and concepts, generating a fair amount of confusion. One of these phrases is “cloud service brokering” (CSB).


Because it takes time for new IT terminology to crystalize into a shared meaning that connotes the same thing to most people, we thought it would be useful to review some basics in an effort to reduce any fuzziness around the concept of CSB.


Here is how Gartner defines the role of cloud service broker:


“Cloud Service brokerage (CSB) is an IT role and business model in which an enterprise or another entity adds value to one or more public or private Cloud services on behalf of one or more consumers via three primary models aggregation integration customization and brokerage.”


To successfully craft and maintain the service portfolio, the CSB must:

Integration of services: This is the melding of multiple cloud services and making them work together to deliver an integrated result. Integration involves the combination of several public services into a new service, often delivered by the internal delivery organization. An example of this integration is taking a public IaaS, a public storage service, and an internal database management service and integrating them into a new database management service delivered by the internal IT organization.


Aggregation of services: Described as the bringing together of multiple services in scale - such as cloud-scale provisioning - aggregation is the sourcing of several public services into a solution for the customer. An example of this aggregation is sourcing publicly available infrastructure services to facilitate DevOps. Characteristics of successful aggregation include, a consistent management view, a single sign-on (SSO), unified billing and unified management, ease of access, customer support, and SLA management.


Customization of services: This is the altering of a service to improve its function in the enterprise. An example is layering new data and process functions, visibility and analytics, or incorporating a new look and feel to the service. This typically involves the modification of a standard, public service (mostly supported by an internal delivery organisation) to fit the needs of a customer. The modification of a public SAP service to add a company logo to a bill, or slightly change screen layouts is an example of customization.


Stay Tuned: The next blog in this series will list the steps to successfully implement a CSB function.



About the Author


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