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Forrester Research webinar: How service providers can master the economics of hybrid cloud



HPE-RB-0004_Xaas_SoMe_Kit_Phase_3_Micrographic _1024x512__0001_Pole_Vaulter_1.jpgBy guest blogger, Renuka Birjah

Investing for success in outcomes-as-a-service

Accelerating hybrid cloud adoption isn’t just a technological challenge—it’s also an economic one. As end users increasingly look to service providers to create right-mix IT solutions, they also highlight the economic challenges to succeeding as a service provider.

For example, pay-per-use consumption models are desirable for all parties but can be at odds with customers’ existing capital expenditure models—placing the burden on service providers to minimize risk and offer tailored solutions.

Now is the time for service providers to strengthen their understanding of the economic forces at work in hybrid IT adoption. Their revenue depends on it.

Dollars and sense

I continue HPE’s new XaaS campaign for service providers with a detailed webinar featuring Sophia Vargas, analyst with Forrester Research. In it, you’ll learn about the business and financial challenges of selling cloud and differentiating yourself in the marketplace.

Topics include:

  • The market shift to hybrid IT and consumption-based models
  • Use cases and opportunities for service providers
  • Investment challenges for service providers
  • Recommendations on how to tackle these challenges

Download the webinar:

XaaS campaign: Created to benefit service providers

HPE partners can leverage a new marketing campaign to drive leads for XaaS solutions. The campaign highlights a suite of solutions built on trusted HPE technology and provides the marketing framework to reach new clients.

With new content, collateral, and strategy, service providers can accelerate their revenue growth, gain instant visibility and trust by association with HPE, and refine their marketing plans.

Service providers can begin executing the campaign today. It’s all organized and explained in the (gated) asset hub.

Access the campaign here

Become an HPE Service Provider

Interested in becoming an HPE Service Provider and using assets like these to grow your business? Learn about HPE Service Provider solutions online.


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About the Author


Jan 30-31, 2018
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