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Giving cloud service delivery the royal treatment



It might not be the first thing you notice, you might know the business by one of its previous guises, but it will become a little nugget that sticks in the mind: Pulsant holds a Royal Warrant as a provider of hosted IT and Data Center services to the Royal household. Name another managed hosting provider that can claim as much?


It’s not Pulsant’s only customer, but why not shout about it. Discreetly, of course. The business is now one of the UK’s largest providers of ColocationCloud, Managed HostingManaged Networks, and Managed Application services. Its customers range from SMEs through to large private and public sector organisations. We’re not sure which category the Queen falls into.


Pulsant recognizes different businesses have different cloud requirements. It has created flexible provisioning and competitive pricing to help customers find the most appropriate solution. And it has geared the organization to seek out, and on board, new business. Like a consumer product, it offers prospective new customers a free trial of its cloud services.


The upside of this approach to market has been rapid growth, a diverse range of customers and an enviable penetration in the SME sector – customers with potential to grow from small to large. The flipside is that this requires a good deal of management. Pulsant is not dealing with one enormous customer, but hundreds. The new cloud platform offers a range of standardized services that are quick to deploy and increases the choice and flexibility of services available to its customers.



As the business scales quickly and addresses customer’s cloud requirements, Pulsant needs to make this customer management more efficient and responsive. It would like to extend customer options to be able to self-serve. It wants to automate and orchestrate many of its functions, making its services quicker to fulfil and cheaper to buy. Like any volume business, it can’t lose track of productivity. And when volumes increase it doesn’t want to significantly add to its headcount. It wants the ability to add new services faster and more effectively.



Pulsant is a long term HP partner. It has been a CloudAgile partner for four years and is a big customer of HP server and storage hardware, with multiple UK and international cloud data centers. If Pulsant wanted to automate cloud services and create a catalog of services for customers, HP Cloud Service Automation and Operations Orchestration was the obvious choice.


“A natural progression,” in the words of the HP account manager. “They appreciate that hardware and software works best when it comes from the same place. And, in a relatively immature cloud market, HP has the most well developed toolset.”


The solution creates a user-friendly portal for Pulsant customers to request and manage services. It delivers market-leading control over the deployment of services and helps automate day-to-day IT processes. The result is faster access to services for customers and a more efficient operation for Pulsant. But that is just the starting point.


Unlike Amazon or Microsoft Azure, HP isn’t looking to compete in Pulsant’s target market. Pulsant see us a ‘neutral’ cloud player. In that respect, Pulsant can be confident it has a partner for the long term, one it can work with without fear.


So, in addition to the industry insight we can provide – the inside line on buying patterns, tech strategy and thoughts on where markets are heading, our intellectual property, if you like, Pulsant gets to piggyback off our enterprise sales guys. With no horse in the race, where appropriate our salesforce is happy to recommend Pulsant hosting solutions to customers.


It’s one of the peripheral benefits of working with HP.

Senior Manager, Cloud Online Marketing
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About the Author


I manage the HPE Helion social media and website teams promoting the enterprise cloud solutions at HPE for hybrid, public, and private clouds. I was previously at Dell promoting their Cloud solutions and was the open source community manager for OpenStack and at Rackspace and Citrix Systems. While at Citrix Systems, I founded the Citrix Developer Network, developed global alliance and licensing programs, and even once added audio to the DOS ICA client with assembler. Follow me at @SpectorID

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