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How the right cloud can help you meet customer desires


outlet AA innovation in SJC airport.PNGHow many times have you been in the airport and began to stress out because your phone battery or laptop battery was dying and there were no outlets available to recharge?  American Airlines in SJC (San Jose International) Airport changed the game and showed their innovative spirit by providing an outlet in each seat at the gate area.  If you have experienced the panic of 5 percent battery available without an outlet nearby, you can smile and appreciate this kind of customer innovation. This little touch makes such a difference in the travel experience and will influence my airline choice in and out of San Jose, CA. 


Knowing what makes your customers happy is key to establishing a solid trusted relationship. When you can access this kind of thought leadership and build your business in a way that meets and exceeds your customer’s expectations, you win! (Trust me, the little things DO matter!) You can now sit back and allow your customers to share your story, brand, and experience with others and reduce your advertising costs.  This is what is currently happening with news-sharing site InkaBinka.


CEO and founder, Kevin McCushion is optimizing InkaBinka’s infrastructure with HP Cloud. HP Cloud gives InkaBinka the versatility to adjust quickly when it matters most—during the start-up phase. If you have not heard of InkaBinka the concept is simple: keep people informed on the day’s news in under two minutes. The company accomplishes this by giving readers four key bullet points to the story instead of simply sending them to long news articles. These “smart bullets” are also paired with relevant graphics to increase retention.inkabinka.jpg


InkaBinka is built on HP’s new Moonshot servers. This gives the company the scalability and the power to serve its users in the environmentally-friendly footprint possible.


When you are looking for the best place to start your cloud journey and reach that critical mass that every tech company is looking for—HP Cloud is an ideal partner to power your revolution.  InkaBinka is revolutionizing web browsing and the way information is brought to you by the Internet


HP Cloud is about innovation.  I encourage you to meet the cloud enterprises rely on and start your own revolution and offer your customers the little things that keep them coming back!


Follow me to stay connected @OrtegaPittman and @HPCloud.

Ortega Pittman
HP Worldwide Marketing
Accelerating Innovation &Thought Leadership with HP Helion
Follow me @OrtegaPittman
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About the Author


Ortega has been working for HP for 7 years across their Global Marketing organization. "Tega" is an HP Cloud Senior Marketing leader accelerating messaging around HP Cloud Solutions. Her professional passions range from but are not limited to: globalized messaging on cloud solutions, learning from, interacting with, & influencing enterprise executives in their IT & business model investment strategies. Tega enjoys sharing her social media voice, global network experience, and innovative thoughts. In addition, she keeps her followers connected on world events, industry trends, & global demands that impact the need for technology solutions. Her professional passion stems in outreach to decision makers from startups to enterprise who want to change the world. Tega offers inspiration to her followers that they embrace becoming or comtinue to expand as "forward thinkers". Let's do this! Your enterprise is counting on you.

Jan 30-31, 2018
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