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The one big secret for service providers to extend their market reach


robert wigger.gifGuest post by Robert Wigger, Vice President, Service Providers – EMEA – HP Enterprise Group


Some say it’s a secret, others say it is well known. The principle is simple: The greater a service provider’s market reach, the greater the opportunity to grow revenue. That is why many service providers are looking to expand their market presence by moving into cloud services and growing their portfolio. But how can a service provider like you – especially if you’re a cloud service provider – maximize your reach into new markets? How can you offer services to as many potential customers in as many places as possible when you’ve got geographic limitations, tight go-to-market budgets, and other restrictions holding you back?


What is the one big secret to achieve this? Secret sauce? No, it’s partnership. Our latest video takes a look at the value you gain by having a winning partnership. Teaming up with a strong partner like HP – a partner who already has a global presence, an established go-to-market program for service providers, and a host of cloud-ready solutions to share. This opens up new opportunities to service providers, like you, who long to reach further and do more.



Building on HP’s strengths: HP PartnerOne for Service Providers

When you’re a partner in the HP PartnerOne Service Provider Program, your efforts to extend your market reach are supported by one of the world’s best-known brands.


HP partners enjoy the competitive edge that comes from:


  • Access to technology and industry experts to support you as you develop new services to reach new markets
  • A global sales force and thousands of channel partners to champion your services worldwide
  • Joint marketing resources that include go-to-market planning, co-marketing and co-selling opportunities, and even access to HP marketing funds


Basically, if you can dream it, HP’s considerable expertise and global resources can help you make it a reality.


Powerful solutions for service providers in the cloud

Cloud services offer an unprecedented opportunity for service providers to move into new markets and tap into new revenue potential. HP supports your as-a-service business model with a wide variety of Service Provider Ready solutions. Some of the solutions include:


  • HP Helion, the OpenStack-based cloud technology platform that’s designed for fast, agile, secure development and deployment of cloud services
  • HP Cloud Backup Service Ready Solution, a flexible cloud-ready solution to help meet customer demand for backup, with the competitive advantage of HP’s proven, industry-leading storage technology
  • HP Cloud Workload Migration, the SaaS-based solution that securely automates migration of workloads from physical, virtual, or other clouds to your environment, reducing migration costs by 5X and lowering risk by migrating behind the firewall


If you’re eager to expand into new markets, reach more potential customers, and grow revenue streams—including new cloud services—HP wants to support your journey. Learn more.

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Jan 30-31, 2018
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