HPE Blog, UK & Ireland

Covid & Digital Transformation: Too much, too soon?

Digital transformation has been the most overused buzzword in the technology industry for the last four years, and yet it's all we can talk about. After that shake-up of 2020, the dust is slowly starting to settle and organisations all over the world are asking themselves one simple question: what the tech happens next?!

Today, host Michael Bird discovers what happened to digital transformation initiatives during the pandemic. We talk business continuity and the evolving role of IT departments with HPE's Dave Strong. Alex Haddow tells us how Tottenham Hotspur used innovation to keep fans engaged during lockdown. Plus, consultant and robotic process automation expert Dan Broomham explains why 2020's most successful organisations kept employee experience top of mind.

What's happened to the failure rate of digital transformation initiatives?

The stats say that 70% of all digital transformation initiatives fail and there are a few key factors that explain why. However, as HPE's Presales Director UKIMESA Dave Strong explains, in 2020 a large majority of organisations didn't just pivot, they threw out the rulebook altogether.

We explore which foundational technologies made remote working possible, the impact of rapid business change on operating and cost models, and how the changing role of IT professionals will lead to refreshingly collaborative organisations of the future.

Digital success: not just tech of tech's sake

In early 2020, Dan Broomham was in the unenviable position of starting a business in the midst of a pandemic. Expecting a boom in business continuity consulting work, Dan was surprised by how well organisations were able to pivot in the face of adversity. So, which organisations faired the best... and why?

We discuss why tech-savvy doesn't mean tech for tech's sake, and how employee and customer experiences have become intrinsically linked. Plus, why robotic process automation will be at the heart of almost every digital transformation initiative going forward.

Ultimate fan engagement: how Tottenham Hotspur rose to the challenge

For certain industries that rely on live events, disrupting your business model and finding a way to keep engaging with customers was key, if not vital, in 2020. Alex Haddow, Head of IT for Tottenham Hotspur Football Club, shares his department's bold digital-first strategy which encompasses everything from elite athlete and team performance, global fan engagement, a world-class multipurpose venue, and business and commercial development.

We discuss the innovative digital channels the club employed to keep fans engaged, and how the cultural element within the organisation is key to the success of digital transformation initiatives.

Key takeaways:

  • The gap between the IT and the business is closing, and IT professionals will continue to act as key parts of business change initiatives going forward.
  • Technology must complement the employee experience, the success of our digital transformation initiatives depends on it!
  • Digital transformation is the new business as usual. Organisations have demonstrated what's possible, and the only way is up!

Links and Resources:

HPE Pointnext | Accelerate your digital transformation Tottenham Hotspur Stadium Tech | HPE

What is Digital Transformation? - Enterprise IT Definitions | HPE

L3O Consulting

Tquila Automation

Tottenham Hotspur Football Club

Michael Bird
Hewlett Packard Enterprise


Follow me on Twitter: @miclbrd
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About the Author


I'm a Digital Marketing Manager for UK and Ireland at HPE and I've been working in the IT industry for nearly 10 years. I'm fascinated by technology and the impact it has on organisations and us as individuals.

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