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How to thrive in a cloud and SaaS world – a Discover Performance webinar

HeatherMackey on ‎03-07-2013 03:23 PM

If you’ve seen any stats about the growth of the software as a service (SaaS) industry, you know that SaaS is on a remarkable growth course. One analyst firm projects the SaaS market to hit $59 billion in 2013 and from there to grow to $75 billion next year.


Other research is showing that SaaS is accounting for a larger percentage of the overall cloud market. According to one study, that figure is more than 70%.


But where does this leave central IT and the CIO? How can CIOs get in front of SaaS—lead the business to more agility and greater competitiveness—without getting cut out of the loop? We decided to find out how a couple C-suite execs view SaaS. In our March 14 webinar “CIOs and CFOs: Who’s got SaaS?” we’re asking a former CIO (now CEO) and a current CFO to speak out about the upsides and challenges of SaaS, from their respective sides of the IT-business fence.


Getting SaaS smart

This is our second webcast to foster debate (and find common ground) between the heads of IT and finance. Our first one, about the CIO-CFO relationship, had sparks flying, great Q&A from participants, plus some key takeaways on how to make that relationship run more smoothly.


Why is SaaS so important that we made it the subject of our second webcast? For one thing, HP Software’s own CIO, Saum Mathur, has identified it as a key priority for CIOs in 2013.


Then we read reports like this one, about how CFOs want to see more benefits from IT outlays, and know it’s crucial that IT be able to talk about what it’s doing in terms the business understands. (And in fact, that’s the subject of the lead article in this month’s Discover Performance newsletter: “IT needs to speak the language of SaaS.”)


SaaS underpins many of the major trends happening in IT right now. Using it effectively can determine how competitive your business is. And as organizations follow Geoffrey Moore’s adage to identify core versus context, SaaS is only going to grow in strategic importance.


I hope you’ll register to join us March 14 at 9 am PDT, or if you can’t join us live, stop by to catch the on-demand replay.

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About the Author


I have been a writer/editor in the technology field for several years.

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