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VisionaryX: How one company is accelerating "Ideas to Outcomes"

mikeshaw747 ‎02-05-2013 12:07 AM - edited ‎09-02-2013 07:58 AM


In a previous post, I wrote about the importance to both enterprises and governments of taking ideas to reality and in ensuring the best outcomes were achieved.


At our recent DISCOVER show in Frankfurt, I met a couple of guys from a company that I believe are already doing many of the "Ideas to Outcomes" process steps that will be common in 2020.


VisionaryX are an online gaming company. That's not actually true - they started as a gaming company, but they have morphed into something else. But that's all part of the story - we'll find out what they morphed into in a minute. 




Step 1 : Design and Build the "Thing"

Let's start with the first step in the "Ideas to Outcomes" process - building the "thing". 


VisionaryX puts its development data in the cloud - HP Cloud as it happens. This allows them to spin up new development projects very fast. It also allows them to link in the many affiliates that they use to create games: voice talent and graphics artists, for example. 


We talk about the idea of affiliates a lot in the Enterprise 2020 chapter - I'd never really considered that cloud would help with managing affiliates, but it obviously does.


VisionaryX's products run on hundreds of devices - iOS and Android. They can't afford to buy and keep up-to-date every type of device for which their software will be purchased. So they use a "TaaS" - a testing as a service that runs their products for them and uses webcams to show them the outcome.


All gaming products will get hacked. Typically, an online game will get hacked within 24 hours of it being released. VisionaryX assure me that this is a lesson for us all - by 2020, they believe that most systems will get hacked. It's how you react to the hacking that will matter. This reminds me on the human immune system - its barriers do get broken through (usually around Christmas for me), but it's what the immune system does once the "hack" occurs that matters.


Anyway, back to VisionaryX. They can improve the "time to hacking" by 24 hours if they security harden their code. This they do using an HP offering called, appropriately, Fortify


Step 2 : Put the "thing" into Production and Run it

VisionaryX has moved from gaming to "in-media experience advertising serving". That rather cumbersome mouthful means that they serve up adverts in the middle of various online media experiences, including games.


Because each customer wants their own private "advert serving space", VisionaryX runs a whole series of products and so they are constantly taking products from development into production. This is another theme that appears in Enterprise 2020 and the Dev Center 2020 chapters - the idea of "continuous deployment".


VisionaryX uses cloud for their production systems too. 


One of the much-touted benefits of cloud is its ability to flex almost instantaneously. One Saturday, over the US Thanksgiving weekend, Nick Peterson, the CFO of VisionaryX, received notification that his games were taking a real hammering. He asked the cloud to give him more capacity and the problem was solved. 


Step 3 : Collect and Mine the Data

VisionaryX use the analytics to adjust their campaigns dynamically to fit market demands.  KPI s are used to verify business and advertising strategy. This level of analysis is critical as the mobile market is highly dynamic.


Step 4 : Maximize the outcome - Enhance, Transform, Disrupt

When VisionaryX realised that advert serving was a better fit for their talents, they were able to turn on a dime. Their use of cloud meant that they could spin up new development projects and get new products into production very quickly. 


You can find a video of me talking to Nick Peterson from VisionaryX at DISCOVER here. 


Author : Mike Shaw

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About the Author


Mike has been with HP for 30 years. Half of that time was in R&D, mainly as an architect. The other 15 years has been spent in product management, product marketing, and now, solution marketing. .

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