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What does technology, tapas, and HP ETSS have in common?


HP ETSS-HP ExpertOne-Conference-hashtag-large_wURL.jpg

Author: Emelda Tan


The answer is BARCELONA. 


HP ExpertOne Technology and Solutions Summit (ETSS) will be hosted in the Spanish city of Barcelona, also known for FC Barcelona football team, good tapas and the Gaudi architecture. 


HP ETSS is a training opportunity for HP Partners and the HP EG EMEA Presales & Pursuit community that cannot be missed.  In 2015, register to attend the event from 3-6 February and learn more about the latest technology updates in Converged Infrastructure, Converged Cloud, Big Data, Mobility, Security, Risk Management and much more.   


Why attend?

Network with HP experts and your peers

Move your business forward by exchanging ideas, information and best practices with old and new peers and partners, over 1,000 are attending from across the region.  Talk one-on-one with HP experts (‘Meet the Geeks’) and leaders. You will get the chance to schedule these meetings online.  Also new in February 2015, the sub-region HP Presales managers are hosting sessions to discuss priorities near and local to you.


 ETSS Conference Attendees



Technical session, Hands-on lab and Open lab on: Product & solution updates, roadmap and strategy insights

Get an update from our Top Management about HP Enterprise Group´s business strategy and dive deep into the technology in over 290 breakout sessions, informative live discussions and engaging demos covering the entire portfolio.


Broaden your knowledge and practice what you have learnt in hands-on labs and demo sessions.

Visit the HP Presales Suite to learn how HP tools and resources can make your daily business easier and more effective.


Visit the HP New Technology Room and get a sneak preview on what´s next in our Server, Storage, Networking and Software Portfolios.

HP ExpertOne training session - HP ETSS


Get certified or re-certified at the HP ExpertOne Testing Center.

The HP ExpertOne program is hosting an on-site certification testing center. All channel partners in attendance are eligible to take up to three HP0 exams. If you aren’t sure which exam to take, the ExpertOne program team will be able there to support you with questions about the best exam to sit for a given certification.



Bring your camera and walking shoes.  

Choosing a starting point for exploring Barcelona is easy: Las Ramblas. This pedestrian mall is the city’s social and geographic centerpiece, cutting a wide swath through the old town, from Plaça Catalunya to the Mediterranean Sea. There’s no better place in the country to partake in the Spanish ritual of a paseo (stroll) than on Las Ramblas, which thrums with a carnivalesque energy.


Plaça Catalunya


Placa Catalunya or Plaza de Cataluna – Barcelona’s largest and busiest plaza that connects the old city (Ciutat Vella) and the 19th century Eixample district and is the meeting point for 9 streets in the Catalan City of Barcelona.


Don’t forget to visit world-famous Catalan architect, Antoni Gaudí’s acknowledged masterpieces which include the Sagrada Família and the undulating La Pedrera.  While at Sagrada Familia, take a detour to visit Park Guell


Sagrada Familia

Sagrada Familia - the famous cathedral that Gaudi had designed and is a perpetual work in progress, evolving with the times.


Park Guell.jpg

Park Guell was also declared a UNESCO World Heritage site in 1984 as part of the ‘Works of Antoni Gaudi’. The colourful and unusual architecture synonymous to the Gaudi style dominates this park.   


In the old town, make the obligatory stop at the Picasso Museum, housed in five adjoining medieval palaces. The superbly curated museum focuses on Picasso’s formative years, so you can discover Picasso as he was discovering himself.


Top off your Barcelona itinerary with a stop at one of the city’s most visited museums—which doesn’t cover art or architecture, but football. At Camp Nou, FC Barcelona’s home stadium, you can tour the interactive museum—and pick up Catalan phrases like “Visca el Barça” (“Go Barça!”), which will score you plenty of points with local fans.


Camp Nou.jpg

Camp Nuo  - a crowd of football fans cheering their favourite team, FC Barcelona


Dining Out

For traditional tapas, venture into the side streets of the Gothic Quarter, where you’ll find crusty joints like the one-room La Plata, on Carrer de la Mercè. Try the Catalan botifarra (sausage), washed down with wine served directly from the barrel.

La Plata.jpg

 La Plata traditional tapas bar 


Cava is Catalonia’s answer to champagne, and for the best bubbles in the city, stop by El Xampanyet, also in the old town, on Carrer de la Montcada. Then feast at Comerç 24, helmed by chef Carles Abellan, who excels at experimental Catalan cuisine, with dishes like grilled cod topped with an airy pine nut foam that dissolves on the tongue. Look for marquee lights and a maître d’ in a top hat at the theater-themed Tickets Bar, the new restaurant by the Adrià brothers—try the rabbit ribs with aioli. Next door is their latest restaurant, the Peruvian-Japanese-Catalan Pakta, which opened in 2013.


 peruvian japanese catalan dish.jpg

Peruvian-Japanese-Catalan inspired dish at Pakta restaurant


A variety of designer drinking spots have recently opened in Barcelona, like the three-floor beer hall Fàbrica Moritz, housed in the old Moritz brewery. Or go to the Catalan wine bar Monvínic and toast the night with a wine (or three) by joining the crowds in saying “Salut!” (“Cheers!” in Catalan).


Fabrica Mortiz.jpg

Fabrica Mortiz – 3-floor beer hall


wine bar.jpg

A unique wine bar that gives you ‘space to explore the how and why of each bottle’ with a wide selection of wine from all over the world.


Stay tuned. I will post more information in the following weeks with HP ETSS sessions abstracts, speaker information, and other activities  you can do in Barcelona.

For more information (or to register) visit the HP ETSS homepage.


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Thank you,

Karl Kovacs
Global Sales and Partner Enablement
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About the Author


20+ years in IT, including data center architect, pre-sales engineer, certification development and management. Passion for technology, gadgets and the outdoors. Always looking for ways to blend them together in one big adventure.

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