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Why Attend the HP Enterprise Technology & Solutions Summit (ETSS)?


Before trying to convince your boss think about what is going on in your company now, and where your company is heading in the future? Twice a year HP holds ETSS. These central European training conferences are becoming increasingly important for the HP Channel. The pressure is also high on other IT vendors to regularly train engineers as well as sales and marketing teams of their distributors & resellers as technologies and the IT market are undergoing a tremendous transformation in the past few years. (CRN Germany, 2014)

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Content Coverage

Therefore is it time for your company to evaluate new solutions and understand how The New Style of IT can help with this? ETSS training covers Storage, Server, Networking, Services, Converged Systems as well as HP Software end-to-end, plus industry trend solutions on Converged Cloud, Mobility, DevOps and Big Data. The timing of the 350+ technical sessions allows you to create a personalized learning experience by selecting a mix of sessions and lab demo’s that you want to attend. Choose sessions that you want to develop your skills further in, such as HP Moonshot, FlexNetwork architecture and HP OneView.


Unprecedented sessions on HP Software, such as, specific keynotes, and break-out sittings structured along Application Delivery Management (ADM), Business Service Management (BSM), Cloud and Automation (CAM), Service Portfolio Management (SPM) and IT Management (ITM) across the entire portfolio.


Review the classes, hands on labs and guest speakers and make a list of the reasons why that would be useful to attend for your company. Such as, latest trends, real word solutions, and demo’s of new technologies.


Dedicated time for education
Is there a big job that requires new skills? Does your firm have job openings, that attending ETSS will help you apply for?


The beauty of attending ETSS is the opportunity for focused learning. “Labs “à la carte” are excellent! The attendee has freedom to choose: either to dive deep into one special system / solution and 'play' with it or to run “just” the lab guide and the correspondent scriptlets to achieve a comprehensive understanding of implementing the solution (Cimander, 2014). Plus you have the opportunity to take free HP ExpertOne exams at the HP ExpertOne testing center, making you a step closer to that next job.


Break-out training sessions offered at ETSS for HP Software are not preparation for technical certification exams, rather an additional knowledge source. In total more than 90 hours of HP Software technical enablement available to sharpen your skills.

Why not schedule some time with your boss once you return to show what you have achieved keeping yourself “top of mind” for that next job opportunity.

“Meet the Geeks”
ETSS is a place where all experts come together, a fantastic opportunity to network with colleagues, peers and over 600 HP Presales engineers.


ETSS is also a great way to broaden your network by exchanging ideas with your peers. From the positive feedback received last time we will be continuing the “Meet the Geeks” session. In this session you can talk technology with the HP Experts 1-to-1.


Evening networking events are held during the “Premium Sponsor” Welcome on Tuesday and the ETSS “Platinum Sponsor” Reception on Thursday, allowing you to broaden your network ever further.

Regional sessions
Talk to your peers in other companies, discuss their problems which could be unique to your sub-region or country and understand how they solved them. Again continued this time is the opportunity to meet your sub region IT peers and discuss local initiatives and priorities, led by HP Presales sub region managers.

Use the above to tell your boss how ETSS can foster networking enabling you to meet people, and ask if there are any specific contacts or questions your boss would like answered on their behalf.

Schedule your meeting with your boss today!

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Where can I learn more?

To register, visit HP ETSS website

Any queries, email: or contact your local Partner Business Manager


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Thank you,

Karl Kovacs
Global Sales and Partner Enablement
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About the Author


20+ years in IT, including data center architect, pre-sales engineer, certification development and management. Passion for technology, gadgets and the outdoors. Always looking for ways to blend them together in one big adventure.

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