OEM Solutions
AudreyCox

HPE Digital Supply Chain, The Great Enabler

Supply chains are facing the gale of disturbance, from fundamental transformations of the industry to disasters like the extreme weather events recently felt across the world. The supply chain is an essential enabler in some areas, from customer satisfaction and cost effectiveness to cash flow and sustainability. It is imperative to evolve current production activities into a fully IP-based production model enabling interoperability and scalability.  For large and complex supply chains like HPE's, digital technologies offer an opportunity to predict and manage this risk by future-proofing operations with increased visibility, agility, and efficiency. Establishing a standard digital library empowers a commercial offering, and leverages all assets on new business models.

 

Gain digital production workflows

The digital TV industry is undergoing a significant transformation—moving to an IT-based operation and Internet-based business, and adopting cloud services functionalities supported by a full Internet protocol (IP) based infrastructure. The revolution is an answer to challenges, broadcasters and emerging over-the-top (OTT) players are facing today, such as: 

  • Technology complexity
  • Faster deployment than in-house development
  • Comprehensive and secure storage of media assets and subscriber information
  • Easy discovery of relevant content
  • Operating expenses instead of a capital expenditure business model

 

This new paradigm—strongly supported by evolving IT enablers—affects how products are created, distributed, and consumed. By adopting a digital media content production platform, broadcasters and service providers have the unique opportunity to build a single, scalable, product-agnostic infrastructure. This transformation can be extended from content ingest to every aspect of editing and production—and across video contribution and distribution networks, to provide a comprehensive offering on customers’ screens.

 

To reap cost-cutting benefits and increase efficiency, media companies must evolve to digital production workflows. At the same time, gaining greater control of the production value chain by: 

  • Building a file-based process framework
  • Establishing a standard digital content library
  • Transforming architecture to an IP-based infrastructure

 

The transformation is turning a content-centric industry over to a new paradigm that is a mix of technology and customer centricities. Today’s challenges become new opportunities as you leverage these flexible enterprise approaches. 

In this evolutionary scenario, journalists and operators can create media assets directly in digital—anywhere, anytime—and classify and store them in a digital library. Cloud computing creates interoperability and scalability of corporate architecture from different platforms, which enables post-production routines and asset management for final distribution.

These capabilities enable content to be produced in more formats—from mobile to ultrahigh definition. Moreover, for more platforms—from mobile to big screens, second screens, hybrid, and others, with the same or even fewer resources. To achieve this requires more workflow automation and flexibility.

Moreover, by incorporating cloud computing, you can integrate interoperability and scalability of corporate architecture from different platforms. This enables agile post-production routines and, ultimately, manages assets for final distribution.

 

Establish a cloud media platform

 

The digital TV industry must leverage a cloud media platform paradigm to manage the solution’s evolution and address future needs. It accommodates all technology parameters and offers the flexibility necessary to address geographic and service expansion such as TV Everywhere. 

A cloud media platform provides an on-demand capability—from content creation and management to distribution and monitoring—enabling: 

  • Less complexity—Cloud-based services are leveraged
  • Fast deployment—Development is much quicker than in-house
  • Comprehensive and secure storage—Media assets and subscriber information
  • Quick and easy discovery—Content relevant for operators and consumers
  • A better business model—Operating expenses instead of capital expenditures

 

The HPE Digital TV Framework provides a modular solution to manage innovative business models and deliver digital TV services through an agile, efficient approach. It sets a standard foundation that shows areas, modules, and components that compose the digital TV context with a background language with broadcasters, OTT players, and content producers.


Audrey Cox
WW OEM Communications & Brand Awareness
Hewlett Packard Enterprise

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AudreyCox