OEM Solutions
AudreyCox

HPE OEM Solutions Empower Content Providers and Enable More Personalized Audience Experiences

The TV industry is undergoing a major transformation: from a broadcasting model to a predominantly digital, IP-delivered model that can better serve fragmented, multi-channel audiences. The increasing demand for content providers to offer high-quality content catered to individual interests and stream from multiple devices at any time and place is putting pressure on broadcast OEMs to innovate. Broadcast OEMs need to adapt rapidly to help content providers meet the emerging needs of their audiences.

This demand for personalized content and the ongoing industry shift to ever-higher definition formats - and soon, data-rich content like virtual reality - increases demand for high-performance compute, storage, and networking. OEMs in the broadcast industry must find the most efficient and scalable way to enable content providers to deliver better experiences to their audiences. OEMs that are acclimatizing to the new digital environment are replacing legacy hardware platforms with flexible, scalable, ultra-secure hybrid cloud solutions. This shift is enabling the creation, storage, and distribution of large quantities of content in even higher definition formats.

Streaming media continues to challenge traditional content creation and distribution models, changing expectations about the way people experience entertainment. From post-production to transcoding and broadcast, Hewlett Packard Enterprise (HPE) world-class OEM compute, storage, and networking solutions are accelerating how the communications and media industries make global connections.

 

The HPE OEM advantage

HPE OEM has the resources, experience, and expertise to design and construct the infrastructure you need to evolve, succeed, and profit in the rapidly evolving media business. There are three key factors of HPE partnership that helps media industries

  • HPE platforms: Video optimized servers, storage, networking, and partner technologies
  • Private/public cloud: Scalable and dynamic software-defined hybrid cloud servers
  • Virtualized ISV Solutions: Encoding, transcoding, streaming, VoD, and multiviewers

The solutions built on scalable and dynamic HPE OEM Solutions server infrastructures, which give customers the ultimate flexibility to design their workflows through combined access to the public cloud, central data centers, and edge technologies. The hybrid cloud deployment model has now become even more critical, especially for global media organizations that need to produce content anywhere in the world, for distribution anywhere in the world.

 

Success Stories

  1. Starfish Technologies is a UK-based TV technology pioneer helping content providers worldwide with their digital transformation. Its range of turnkey, integrated video solutions includes video transcoding, multi-platform delivery, splicing, transport stream processing, compliance recording and more. The company expanded beyond its initial software-only offering by working with Hewlett Packard Enterprise (HPE) OEM to deliver systems solutions consolidated on HPE OEM servers, which can be configured to address the unique needs of each customer.

Graham Neden-Watts, Starfish’s managing director, explains: “In the past, customers would use our solutions on under-scoped servers. Now, as part of the HPE OEM Program, we’re delivering our software on high-quality servers optimized for each deployment. We’re a relatively small company but working with HPE OEM means we are trusted across the world.”

  1. Nokia works with HPE OEM Solutions to deliver high volumes of personalized, on-demand, and linear video traffic to consumers over both fixed and wireless broadband connections, which has significantly increased viewer retention. Nokia is a technology pioneer helping content providers in the media and entertainment industry overcome these challenges. Its end-to-end technology solutions are enabling customers to create, program, store and distribute content, and monetize it through targeted advertising and the promise of zero latency.

 

Broadcast OEMs are leveraging Hewlett Packard Enterprise OEM solutions to transform experiences for digital audiences. The partnerships yielded content providers a streaming IP video solution that combines the control of on-premise with a cloud-like, OpEx funding framework. This delivers built-in funding flexibility that adjusts providers’ costs when their technology or usage requirements change.

Paul Larbey, the Video Business Division leader at Nokia, said: “The key thing that HPE OEM Solutions is enabling us to do is to innovate, not just from a technology perspective, but also from a commercial and a business model perspective.”

Robust infrastructures need to be in place to handle myriad production, post-production and distribution complexities, and to give teams across the world reliable and easy access to tools and content. Are you ready to help your customers capture the attention of modern-day viewers? Learn how at hpe.com/solutions/oem-media


Audrey Cox
WW OEM Communications & Brand Awareness
Hewlett Packard Enterprise

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AudreyCox