OEM Solutions

How does HPE OEM Solutions empower content providers?


The TV industry is undergoing a major transformation: from a broadcasting model to a predominantly digital, IP-delivered model that can better serve fragmented, multi-channel audiences. The increasing demand for content providers to offer high-quality content catered to individual interests and stream from multiple devices at any time and place is putting pressure on broadcast OEMs to innovate. Media & Entertainment OEMs need to adapt rapidly to help content providers meet the emerging needs of their audiences.

This demand for personalized content and the ongoing industry shift to ever-higher definition formats - and soon, data-rich content like virtual reality - increases the demand for high-performance compute, storage, and networking. OEMs in the media industry must find the most efficient and scalable way to enable content providers to deliver better experiences to their audiences. OEMs that are acclimatizing to the new digital environment are replacing legacy hardware platforms with flexible, scalable, ultra-secure hybrid cloud solutions. This shift is enabling the creation, storage, and distribution of large quantities of content in even higher definition formats.

The increasing demand for streaming media continues to challenge traditional content creation and distribution models, changing expectations about the way people experience entertainment. From post-production to transcoding and broadcast, Hewlett Packard Enterprise (HPE) world-class OEM compute, storage, and networking solutions are accelerating how the communications and media industries make global connections. HPE OEM has the resources, experience, and expertise to help OEMs design and construct the infrastructure they need to evolve, succeed, and profit in the rapidly evolving media business.

Success Stories:

Starfish Technologies is a UK-based TV technology pioneer helping content providers worldwide with their digital transformation. Its range of turnkey, integrated video solutions includes video transcoding, multi-platform delivery, splicing, transport stream processing, compliance recording and more. The company expanded beyond its initial software-only offering by working with Hewlett Packard Enterprise (HPE) OEM to deliver systems solutions consolidated on HPE OEM servers, which can be configured to address the unique needs of each customer.

Graham Neden-Watts, Starfish’s managing director, explains: “In the past, customers would use our solutions on under-scoped servers. Now, as part of the HPE OEM Program, we’re delivering our software on high-quality servers optimized for each deployment. We’re a relatively small company but working with HPE OEM means we are trusted across the world.”

Nokia works with HPE OEM Solutions to deliver high volumes of personalized, on-demand, and linear video traffic to consumers over both fixed and wireless broadband connections, which has significantly increased viewer retention. Nokia is a technology pioneer helping content providers in the media and entertainment industry overcome these challenges. Its end-to-end technology solutions are enabling customers to create, program, store and distribute content, and monetize it through targeted advertising and the promise of zero latency.

OEMs in the communications and media sector are leveraging Hewlett Packard Enterprise OEM solutions to transform experiences for digital audiences. These partnerships can give content providers a streaming IP video solution that combines the control of on-premise with a cloud-like, OpEx funding framework. This delivers built-in funding flexibility that adjusts providers’ costs when their technology or usage requirements change.

As this industry continues to evolve at an accelerated rate, robust but agile infrastructures need to be in place to handle myriad production, post-production and distribution complexities, and to give teams across the world reliable and easy access to tools and content. Are you ready to help your customers capture the attention of modern-day viewers?

For more information on HPE OEM and how to engage, read here.

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Matt Quirk
Hewlett Packard Enterprise


Matt Quirk
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About the Author


With a passion for innovation and technology, I am lucky enough to work within high-growth opportunities across multiple industries including manufacturing, healthcare, energy, media and entertainment and security - with technology innovations that are advancing the way people live and work such as AI, autonomous everything and 5G.