OEM Solutions

Imagine Communications streamlines made‑to‑order solutions with HPE OEM


Imagine Communications empowers the media and entertainment industry with its innovations, enabling broadcasters, networks, video service providers, and enterprises around the world to take their video content from camera to display. While Imagine’s intellectual property is principally software, the company requires robust hardware on which to deliver a complete solution. And that’s exactly what Imagine gets as an HPE OEM partner: rock-solid HPE ProLiant DL360 and DL380 Gen10 servers and HPE MSA storage.

The challenge for Imagine is that every customer has unique workloads, requiring each server to be configured with the right mix of network interface cards, CPUs, graphics accelerators, and other core components. Custom-configuring servers in the factory could add substantial lead time and risk missing critical deployment deadlines. Equally challenging is anticipating customer needs by building fully configured servers in advance, which could leave unneeded systems ageing on the shelf. However, through the HPE OEM program, Imagine found a solution that brought greater predictability, more efficient inventory management, and faster time to market.

According to Sergio Ferreira, Director, Operations and Supply Chain, Imagine Communications, “We’re able to have more base configurations in stock and deliver complete solutions to customers faster. Our relationship as an HPE OEM partner provides the flexibility we need to support our customers with shorter lead times while improving inventory turnover". “HPE technology is second to none. HPE servers and storage deliver the performance and reliability our customers require, and HPE provides global support, which is critical for customer satisfaction", he further said.

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Matt Quirk
Hewlett Packard Enterprise


Matt Quirk
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About the Author


With a passion for innovation and technology, I am lucky enough to work within high-growth opportunities across multiple industries including manufacturing, healthcare, energy, media and entertainment and security - with technology innovations that are advancing the way people live and work such as AI, autonomous everything and 5G.