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Improve Margins with HP Top of Rack Switches

Paul_Santilli

If you currently OEM Cisco networking gear, it is time to take a fresh look at HP. According to the Dell’Oro Group Cisco’s share of the global switching market has dropped by almost 10% since 2008, while HP’s has increased by almost 6%.

Why are Cisco customers and partners moving to HP? Quite simply, HP enables simpler, more efficient, and cost-effective networks. By eliminating cost and complexity you can improve the profitability of your solutions and reduce end-customer operating costs.

 

Cisco’s Data Center Networking Solutions are Inherently Costly and Inefficient

Cisco promotes a hierarchical data center design with distinct access, aggregation, and core layers. The access layer is made up of Ethernet switches connecting rack servers and IP-based storage devices (historically 100Mbps or 1GbE connections). The access switches are connected to a set of aggregation switches (historically 10GbE connections) which in turn are connected to a layer of core switches that forward traffic to the corporate data network, the Internet, and between aggregation switches.

 

Cisco’s three-tier architecture is complex and costly

The Cisco architecture is inherently costly and inefficient. As the network expands increasing numbers of expensive aggregation switch ports are added to the mix. And with the adoption of increasingly denser multi-core servers with 10 GbE and 40 GbE network interfaces the problem only becomes worse.

Worse still the Cisco design is not well suited for the server-to-server (east-west) traffic flows that dominate the modern data center. Server-to-server traffic must traverse multiple layers of switches. Each switch adds latency, which impairs delay-sensitive applications.

 

HP Flat Network Designs Eliminate Cost and Complexity

You can reduce solution costs and enjoy higher margins by making the move to a HP FlexFabric architecture with HP ToR switches at the edge. With HP you can build flat, low-latency networks––with fewer layers, less equipment and cabling, and greater port densities––that are ideal for enabling bandwidth-intensive, delay sensitive machine-to-machine traffic.

 

 

HP supports flatter, more efficient designs

 

HP’s innovative Intelligent Resilient Fabric (IRF) technology is the key to eliminating cost and complexity. With IRF up to 60 physical switches can be virtualized and combined to create a single logical low-latency, ultra-resilient virtual switching fabric comprising hundreds or even thousands of 1GbE, 10GbE, or 40GbE switch ports – all managed via a single IP address.

Compared to Cisco, HP IRF-based networks are far easier and less expensive to build, administer, and grow. As an OEM, that translates directly to higher margins and greater customer satisfaction. Saving your customers money on operations gives you a tremendous selling advantage.

 

Enjoy all the Benefits of the HP OEM Program

Of course, when you add HP ToR switches to your solution portfolio, you gain all the benefits you’ve come to expect from the HP OEM program, including:

  • Stable platforms – long product lifecycles with a minimum of 5 years post-production support
  • Dedicated resources – special access to engineers and product teams
  • Global support – worldwide OEM-tuned services
  • Flexible offerings – including optional rebranding services

Learn more

Curious about IRF? Read the IRF blog by Ahmad Zamer, Sr. Global Product Marketing Manager, HP Networking.

Want to learn more about HP ToR switches? Visit the HP Networking Switches page on HP.com.

 

>> For more information visit www.hp.com/networking

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Paul_Santilli

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