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Move Up or Down Market with Convergence and Virtualization


Solution providers are always looking for new ways to grow sales in today’s competitive business environment.  One of the most effective approaches is to extend existing solutions up market to larger enterprises or down market to smaller businesses.  But OEMs often run into price-performance issues or margin barriers when moving products up or down market.  


Many of the OEMs I work with initially build solutions using rack servers, internal storage and stand-alone networking gear.  This approach is reasonable for launching new products and addressing the sweet spot of a new market quickly and profitably.  But these designs often don’t hit the right price points at the lower or higher ends of the market.  Fortunately, HP offers a wide range of integrated server, storage and networking platforms and cloud-based services that leverage the latest convergence and virtualization technologies for ultimate scalability, flexibility and economics.


Bolster Compute Resources and Simplify Infrastructure

HP BladeSystem and Converged Infrastructure solutions reduce design cost and complexity by collapsing compute, storage and networking technologies onto common infrastructure with unified management.  By eliminating inefficiencies and removing overhead you can move your solutions up market at the right price and cost points.  Introduce ProLiant server blades for high-performance workloads and high-density virtualization applications.  Leverage HP Virtual Connect to economize the networking components of your solution.  Lower your customers’ operations costs (and improve your solution’s TCO) with OneView unified management.  Leverage purpose-built HP ConvergedSystem solutions to accelerate time-to-market and to contain solution integration and certification expenses.


Deliver Flexible, Scalable, Storage Configurations with Just One Product Family

HP 3PAR StoreServ Storage solutions satisfy a wide range of market opportunities.  Unlike disjointed legacy storage solutions, 3PAR boasts a consistent, highly scalable external storage product family––with a single architecture, operating system, management interface and feature set.  Choose from all-flash/SSD arrays or a combination of HDDs and SSDs in the same array to address customer specific price-performance requirements.  The unified storage architecture lets you streamline engineering and certification efforts, reduce inventory costs and accelerate time to market. 


Simplify Configurations with Virtualized Storage

Software-defined storage can help you remove solution cost as you move down market.  HP StoreVirtual VSA and StoreOnce VSA software-defined storage (SDS) solutions let you transform the internal storage of VMware vSphere or Microsoft Hyper-V servers into fully featured shared storage, avoiding the added expense and complexity of dedicated storage hardware.  By converging storage and compute resources onto common, virtualized hardware, you can improve the agility and economics of your solutions, without compromising functionality. 


The new HP ConvergedSystem 200-HC StoreVirtual System is the fastest, easiest way to deploy virtual infrastructure. Ideal for down-market applications, the system arrives pre-configured with servers, storage, networking and VMware vSphere to enable complete deployment of a virtualized environment.

Offer Compute and Storage Capacity on Demand with HP Helion Cloud Computing Solutions

Cloud-based services are great way to expand your market potential.  Many HP OEMs are turning to HP Helion to improve the extensibility of their solutions.  Deliver enterprise-grade solutions to smaller business customers without the expense or support hassles of on-site equipment.  Offer bursting capacity to high-end customers to extend the performance and scalability of your on-premises solutions.  Supplement revenues with upsell options for disaster recovery or business continuity.

Looking for innovative ways to grow your business? Expand your solutions portfolio up or down market with HP’s converged server, storage and networking platforms and cloud-based services.

Learn more                                    


Check out the new HP OEM Portal website for Partners  

Learn more about how HP can help OEM Partners improve performance and lower costs with trusted, reliable HP technology. The new OEM Portal offers more details on working with the HP OEM program, focus industry solutions, technologies, and more that will help you optimize your OEM applications and value. Watch a short video tour.


Visit the HP OEM Program page on hp.com 

The HP OEM hp.com page showcases the quality, experience, and pedigree of the HP OEM program and why our customers are choosing HP. Visit the new site today!

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