Servers & Systems: The Right Compute

Top 5 reasons every SMB should invest time in HPE Discover 2021

BLOG1-SMBatHPEDiscover.pngPrepare for the next wave of digital transformation. Join HPE Discover 2021, our global virtual event, where you'll engage, learn, and experience the latest advancements in enterprise technology. 

As a small to medium business, you’re facing the challenge of a rapidly changing world daily. HPE Discover 2021 is where the next wave of digital transformation begins — and the future of an edge-to-cloud will become a reality. Join us for three days packed with actionable advice to help your business get ahead. 

Register here for HPE Discover 2021.

Top 5 reasons to join the discussion at HPE Discover 2021

  1. It's free! Mark your calendars for June 22-24 in the Americas and June 23-25 for APJ and EMEA and register today!
  2. In just two years, more than 50% of all enterprise data is expected to come from the edge1. Are you ready to transform? HPE Discover 2021 will be packed with information you need to know. Join actionable live and on-demand sessions, hear key announcements, and more.
  3. We’ll focus on a range of topics that matter to SMBs — AI, easing investment needs, security, and storage.
  4. Too busy running your business? Not to worry. HPE Discover is built for busy schedules with meetups and 8-10 minute breakouts and demos to support the virtual attendee.
  5. We’ve developed immersive courses through HPE Discover Tech Academies2 to help sharpen your skills with up to 90% off for registered HPE Discover attendees for savings of up to $3,700 including a continuous technical training program for only $99.

We’ve put together a handy list of recommended sessions, hands-on labs, demos to earmark:

Experience AI-Driven Infrastructure Powered by HPE InfoSight B4404  

Drive greater workload insights using AI/ML to enable autonomous IT operations. Learn how the industry’s leading AIOps platform, HPE InfoSight, can make IT more efficient, and see how HPE InfoSight uses AI and ML to predict and prevent issues before they occur and delivers prescriptive insights to keep workloads and infrastructure optimized.

Get Back on Track: Create the Investment Vitality to Take on the World B4410  

Last year was rough. Really, really rough. For many, budget cuts, hiring freezes, and halts to all but the most critical projects were needed to stay afloat. In fact, 73% delayed or canceled IT projects last year. Join us to learn how to free up capital, maximize capacity, and do more with your IT budget to get back on track and even get ahead.

Investment Strategies to Accelerate Innovation in a Disruptive World B4412

Just when you have it all figured out, the world changes. Couches became offices, and almost every aspect of our lives is now virtual. You kept the world moving then, and now you need to pick up the pace. Innovation waits for no one. Learn how you can innovate in an unpredictable world and create the velocity you need to get there fast.

Don’t Be Another Victim: Stop Cybercriminals with Zero-Trust Security in a Zero-Trust World DEMO4474  

Cybercrime is one of the world’s costliest issues, and most companies expect that one of their greatest IT spending categories will be on cyber defense. Come see how HPE’s Gen10 Plus, with a 360-degree view of security, is expanding beyond the core of a server, taking a “zero-trust” approach across the entire lifespan of a customer’s server.

Interested in other sessions? We invite you to explore all the sessions and demos on offer, including more SMB topics. Be sure to check back often, as we add new sessions and demos daily.

Live Demos

We will also be featuring live, on-location, demos at Chase Center and the Mercedes Formula 1 Factory, scheduled to take place on June 22 or 23 (depending on which region you’re joining from). During the times specified below, HPE will have experts available to help answer your questions.

AMS: 11:00 AM – 11:45 PM PDT and 11:45AM – 12:30PM PDT on Tuesday (Day 1)

APJ: 2:30 PM – 3:15PM JST and 3:15PM – 4:30 PM JST on Wednesday (Day 1)

EMEA: 12:30 PM – 1:15 PM CET and 1:15PM – 2:00PM on Wednesday (Day 1)

Interested in other sessions? We invite you to explore the full line-up of sessions on our content catalog and build your own agenda. You can also view the agenda for each region here

Build Your Playlist

Want to build your own Playlist? Here’s how. Once registered for HPE Discover, log in to the virtual platform to view each of the keynotes, sessions, demos, etc. You can filter based on content type, areas of interest, or keyword search, etc. Then simply click on the “+” icon to add the item to your My Playlist.  You can also download your Playlist into your preferred personal calendar.

Register now.

We look forward to seeing you virtually at HPE Discover 2021!


Sandy Ono
Vice President of Marketing
Hewlett Packard Enterprise

1Gartner, Top 10 Strategic Technology Trends for 2020: Empowered Edge; March 2020.

2All HPE Discover Tech Academies courses are in English only.

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About the Author


I lead Marketing Strategy, eCommerce, and SMB Marketing worldwide at HPE. I drive SMB customer analytics and insights efforts to formulate our go-to-market strategies and define our marketing and communications campaigns to engage with small and midsize business audiences across the globe. In addition, I drive our eCommerce strategy and run global operations to serve both Enterprise and SMB customers with our B2B solutions.