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Accelerating Time to Insight to Enhance the Customer Experience



Untitled design (5).jpgIn today’s world of digital disruption (i.e. increased mobility, the Internet of Things, demands for omnichannel shopping experiences, and more), businesses have access to more consumer data than ever before. In fact, 90 percent of the world’s data has been collected in the last two years. Unfortunately, only half a percent is actively being analyzed and put to use. When businesses do use data analytics, they use it to describe past trends rather than future trends. Small and midsize businesses (SMBs) primarily use big data analytics as descriptive rather than as predictive, which means they are always trying to catch up to the market. Predictive analytics give retail SMBs the opportunity to use customer insights that predict market shifts. Businesses that increase their use of predictive analytics will speed time to insight and gain actionable intelligence they can apply to keep their competitive edge.


When it comes to enhancing customer loyalty, speed is key. High performance storage solutions help to accelerate real-time data analytics, allowing businesses to anticipate trends and predict customer behavior while they are in the store.

HPE MSA Storage, a hybrid flash storage system designed specifically for SMBs, provides faster, more secure storage than ever before. Its fifth generation delivers twice the performance over previous generations and offers IT management tiering that automatically responds to workload changes, freeing up time and resources that can be spent on other tasks.


For retail SMBs ready to harness big data analytics, Hybrid IT is the way to go. HPE recently acquired the Nimble Storage Predictive Cloud Platform which leverages flash storage to give businesses the power of predictive analytics, delivering fast and reliable access to data. Nimble’s All Flash Array delivers the functionality and scalability of high-end arrays at an affordable price, making it ideal for SMBs. Retailers who invest in Nimble All Flash Arrays stand to gain the following:

  • Simple, non-disruptive scaling for growing businesses. All Flash Arrays are simple to deploy, configure, and manage, and scale seamlessly to accommodate growth.
  • Predictive analytics for proactive solutions. Nimble storage comes equipped with InfoSight Predictive Analytics, a proactive solution that automatically predicts and resolves 86 percent of problems before businesses even know they exist. InfoSight collects and correlates sensors across the infrastructure stack, uncovering both storage and non-storage problems. 
  • Built-in backup and disaster recovery at no extra cost. Nimble Storage arrays have built-in native replication that's easy to configure and deploy, allowing businesses to replicate from All Flash to Adaptive Flash or Secondary Flash arrays. And with no extra cost, this feature is especially enticing.
  • End-to-end security for sensitive customer data. Retail SMBs often store sensitive customer data, and Nimble Storage’s SmartSecure encryption can help keep it safe with application-granular, FIPS-certified encryption and data shredding. Along with application-consistent snapshots, Nimble All Flash Arrays provide an ideal foundation for comprehensive data protection retailers need.

Through Nimble storage investment, Integr8IT, a Melbourne-based business, increased performance and reliability. In addition, they achieved greater accuracy in client reports that identify trends and issues, which gave them new revenue streams. With these solutions, time to insight is significantly reduced, allowing retail SMBs to enhance the customer experience by using actual customer data.

To learn more about how HPE storage solutions can help accelerate time to insight in your retail SMB, please follow us on Twitter at @HPE_SMB.

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About the Author


VP/GM for HPE ProLiant Rack and Tower Servers and SMB Solutions. Previously VP/GM for HPE Server Software and Enterprise Solutions. Prior to HPE, Tim founded and partnered in technology management to provide strategic and operational expertise to both established and emerging companies. Seventeen years at Dell with scope of responsibility broad and inclusive for managing the company’s single largest P/L of the core product portfolio. Established successful start-up businesses in new product segments. Worked in Asia to consolidate and scale global development and operations while engaging new business partners to create a forward-thinking organization responsible for the long-term horizon in business investments, technology planning and solution development.