Increasing IT Security to Deliver a Superior Customer Experience

[TimPeters]

The digital universe is ever-expanding, much like our physical universe, but the digital universe of today is growing exponentially with data. At a minimum, data is projected to double every two years with a 50-fold growth rate from 2010 to 2020. In the age of the Internet of Things (IoT), big data, and analytics, escalating data volumes are exceeding the capacity of traditional IT to store, process, analyze, interpret, and act upon that data. Small and midsized businesses (SMBs) must invest in secure, flexible, and scalable IT in order to succeed—and Hybrid IT is the solution. Hybrid IT allows users to center their IT resources on business outcomes while still providing consistent, predictable agility and enhanced security required to protect even the most sensitive data.

Today’s retail SMBs must enhance IT security to safeguard customer data and deliver a superior customer experience. When one thinks of retail cyber attacks, the high-profile incidents that affected millions of customers come to mind, such as the attacks on Target or Home Depot. However, keen to make a quick buck, hackers have now shifted their focus onto SMBs. According to the 2016 State of SMB Cybersecurity Report, hackers have breached half of all small businesses in the United States. This past summer, The Federal Trade Commission (FTC) began hosting around the country a series of roundtables with small business owners to discuss cyber attacks and how SMBs can protect the security of their networks and computers. This is especially concerning for retail SMBs who cannot afford loss of data, income, or customers.

SMBs should invest in a Hybrid IT solution that will facilitate a secure environment, increase operational efficiencies, and allow them to operate with confidence. Hybrid IT provides a valuable combination of on-premises and off-premises cloud technology to power data workloads efficiently, scale, and reduce operating costs. However, utilizing the cloud may create a security vulnerability to the business. Hewlett Packard Enterprise (HPE) is empowering customers to operate safely and securely by delivering the world’s most secure industry standard servers, HPE ProLiant Gen10 servers. These cutting-edge systems offer several key advantages

• Industry leading security innovations. Security is built right into the silicon components of the HPE ProLiant Gen10 servers with Silicon Root of Trust a link between the silicon and HPE integrated Lights Out (iLO) that is designed to prevent compromised firmware code from executing and recover proper code automatically using Secure Recovery with firmware rollback. With the ProLiant Gen10 series, HPE focused on the National Institute of Standards and Technology (NIST) security framework to protect, detect, and recover when building its unique Silicon Root of Trust capability. Retail SMBs will benefit these servers as they accelerate the processing of on-premises and off-premises workloads.
• Expandability without performance compromises. HPE ProLiant Gen10 servers deliver enhanced performance, efficiency, compute capacity, and manageability. These enterprise-class systems are designed to scale to support evolving business requirements, allowing retail SMBs to focus their resources on customers. HPE ProLiant Gen10 servers enhance operations with next-generation Smart Array controllers and dynamically tune server performance with Intelligent System Tuning (IST). And with Intel Xeon Scalable processors, businesses can achieve 71% greater performance over previous generations. These solutions offer the ideal balance of agility and affordability for growing SMBs, while helping users operate more efficiently with HPE Pointnext Services. HPE Pointnext offers comprehensive hardware and software services aimed to increase the availability of the IT infrastructure, from installation to deployment services, to accelerate time to productivity.

HPE ProLiant ML110 and ML350 Gen10 servers deliver an infrastructure that is secure from the start, optimized for every workload, packaged for any consumption model, ready to scale, and built for agility and speed, giving retail SMBs every tool necessary to harness digital disruptions and accelerate growth. The HPE ProLiant ML110 Gen10 provides the right balance of performance and price for growing SMBs, while the HPE ProLiant ML350 Gen10 offers more expandability without compromise as well as enhanced storage and networking options for multiple workloads. HPE ProLiant Gen10 servers are the ideal solution for any retail SMB striving to deliver a superior customer experience.

To learn more about how HPE ProLiant Gen10 servers can increase IT flexibility, IT security, and customer loyalty, please follow us on Twitter at @HPE_SMB.

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