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Tackling Your Greatest Retail Data Challenges with Scalable Storage



Data analytics is increasingly important for retailers in today’s expanding digital world. Business Insider says data can make or break a retailer—understanding customer needs through data is what has kept some retailers alive even though Americans are increasingly spending less in brick-and-mortar stores.image.jpg

                                                           Source: Business Insider, 2017

Brick-and-mortar stores who use legacy IT are unable to handle increasing volumes of data from POS, inventory, customer, loyalty programs, the Internet of Things, and more. Leaders in the industry are utilizing scalable data storage to keep up with growing datasets, allowing them to better understand their customers’ buying behaviors and use predictive analytics to anticipate what customers will purchase next. Scalable storage is especially important for small and midsize business (SMBs) retailers, who face seasonal shifts in demand and need storage solutions that will respond accordingly.


Untitled design (5).jpgIn a 2015 ESG survey, almost half of all respondents said using data analytics for real-time business is part of their strategy for acquiring and retaining customers. Beneficial business insights are dependent upon gathering, storing, and analyzing data in real time. Storage capacity and performance both need to be optimized to achieve these results. Using scalable storage, such as Hewlett Packard Enterprise (HPE) Modular Smart Array (MSA) Storage, allows retailers to store and analyze data even as it increases as businesses grow. These open, unified systems simplify storage challenges with fast, flexible, and efficient data storage solutions that can start small and scale without limits or breaking the bank. Using scalable storage such as that offered by HPE MSA gives retailers the capability to rapidly store more data that can then be analyzed and implemented in real time.


Customers today want a shopping experience that is personalized, convenient, and seamless both in-store and online. Creating this experience for customers requires retailers to store large amounts of data and account for considerable variability in application demands. HPE MSA supports a range of applications with different data requirements, either on-premises or from the cloud, with ease. It builds flexibility and agility into IT environments to accommodate ever-changing customer requirements.

HPE MSA storage features these key advantages:

  • Performance: A powerful storage solution with built-in flash that is ideal for accelerating data analytics, performance-intensive applications such as large databases, and business intelligence (BI) applications.
  • Simplicity: Intuitive setup and management designed for entry-level businesses and IT generalists make these storage systems not only affordable, but simple to deploy and manage.
  • Future Scalability: The non-disruptive scalability built into HPE MSA allows retailers to add more storage for larger relational or non-relational databases as needs change.

These advantages allow retailers to keep up with customer demands in simple yet powerful ways. Retailers can scale their storage by adding additional flash capacity, protecting investments with data-in-place upgrades, and increasing flexibility with support for any combination of solid state drives (SSDs) and hard disk drives (HDDs). This scalability is key for SMB retailers who want to start small but keep up with demands as they acquire new customers.

To learn more about how HPE MSA scalability can help your retail SMB, follow us on Twitter at @HPE_SMB.

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About the Author


George Hope is Vice President, Worldwide Small and Medium Business. He brings to HPE over 20 years of technology experience, joining HPE as part of the SimpliVity acquisition, where he was VP, Global Channels. He was named one of the 50 most influential channel chiefs by CRN in 2015 and 2016. Prior to SimpliVity, George spent 17 years at EMC. He was Sr. Director of Global Channels for EMC’s Isilon Division, where he tripled the partner business in 3 years. George also led the US Field Channel team for all product lines from EMC, and has held other Sales, Sales Strategy and Channel Management positions. George holds a Bachelor of Arts degree in Economics from the University of Massachusetts at Amherst.